The firm has worked with BLACKPINK and (G)I-DLE to help handle strategy stateside.
K-pop boy band A.C.E has signed with creative talent house Asian Agent for global strategy and U.S. management, following in the footsteps of star Asian Agent clients like BLACKPINK and (G)I-DLE.
Asian Agent is focused on bringing eastern culture to the west through localized promotion and strategic partnerships. A.C.E and their Korean label and management agency, Beat Interactive, first met the company in Los Angeles in February, when the band performed at the 2020 Academy Awards afterparty congratulating Parasite director Bong Joon-Ho for his historic best picture win.
"I'm delighted to work on expanding their international footprint," says Asian Agent's Los Angeles-based chief agent Danny Lee. "I was particularly impressed by the group's live vocals and their street dancing background. It's great to see how far they've come as a boutique agency act -- it feels like a family with them."