Lawyers for Selena Gomez have filed a $10 million lawsuit against the makers of the online game "Clothes Forever - Styling Game," alleging that one of the characters in very clearly based on the star and that she never agreed to let Chinese gamemaker Gunagzhou Feidong Software Technology Co. (as well as Delaware-based Forgame US Corp. and the U.K.'s Mutantbox Interactive Ltd.) use her image in the app available in Apple's App Store.
"Selena Gomez's career as a model, actress, musician, and entrepreneur has made Selena a household name," reads a statement to Billboard from Gomez's attorney, Alex Weingarten of law firm Venable LLP, which shared a copy of the suit. "Forgame, Mutanbox and these other fly-by-night videogame developers have attempted to profit off of Selena's signature look by misappropriating her likeness and inviting players to 'style' Selena without her consent. Selena Gomez is a style icon. This is an egregious violation of Selena's rights, which we will litigate vigorously to vindicate."
Billboard has reached out to Gunagzhou Feidong and Mutantbox Interactive Ltd. for comment.