Zimmerman hopes to bring lessons he learned in the tech world to the new venture.
Zach Zimmerman – formerly Uber’s global business development manager of music and entertainment – has launched artist management company ZTZ Entertainment, Billboard can exclusively reveal. As CEO, Zimmerman will oversee a roster that includes three artists: dance music producer and DJ David Dann (also the founder of the independent label Mind of a Genius Records), singer-songwriter Chloe Gilligan? and Rocket Pengwin, the new project from electronic musician and producer Eddie Sears.
During his nearly five-and-a-half years at Uber, Zimmerman oversaw more than 50 partnerships with artists including Billie Eilish, Khalid?, Ed Sheeran, John Mayer? and Lil Nas X. His rise through the ranks at the company kicked off after he helped spearhead a highly publicized 2016 promotional campaign that saw DJ and producer Kaskade delivering pizzas (and tickets to his Los Angeles concert) via the Uber Eats app. The campaign – which was so successful that the app itself crashed – far exceeded expectations and led to Zimmerman carving out a role for himself in the entertainment space at the ride-sharing giant.
"We had this really quick idea turn into something so much bigger, and that was actually a purely promotional-driven marketing deal, there was no cash exchanged," Zimmerman tells Billboard. "That kind of opened up the world for me in terms of working in entertainment."