Inside Skylar Grey's New Deal With Crush Music Management: Exclusive

ISSUE 20 2019 - PR PHOTO
Adam Franzino
Skylar Grey

Skylar Grey has been in the industry for over 15 years, but she’s still looking for new ways to innovate. Many of her greatest successes have come as a songwriter -- first with Eminem, with co-writes on his 2010 hit “Love the Way You Lie” (featuring Rihanna) and the Dr. Dre-Eminem single “I Need a Doctor” (on which she guested), and later on hits like Zedd‘s “Clarity” and Macklemore’s “Glorious.”

After signing to Interscope in 2011, she left her prior management in 2017 and then finalized a split with the label this summer. (Grey describes the latter as “amicable” and the result of “creative differences.”) The 33-year-old went looking for new representation with a finished album, and after receiving recommendations to connect with Crush Music co-founder Jonathan Daniel, the two met in mid-2018. “He wasn’t trying to sell me some crazy ‘I can make you a superstar’ story,” says Grey. “It was real, and he seemed like somebody I could look up to.” Since the meeting, Grey has been in frequent contact with various members of the Crush team, including head of A&R Evan Taubenfeld.

Now officially on the roster, she’s preparing to self-release her new album; lead single “Shame on You” is due Aug. 26. Grey says the concept project “could end up having a hundred songs” and that she’s going to continually add tracks to digital service providers. Taubenfeld is confident that Crush can present Grey as more than a behind-the-scenes star: “She has an incredible amount of fans inside the business. The next phase for us is creating a large amount of fans of her artistry.”

This article originally appeared in the Aug. 24 issue of Billboard.


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