In the past two years, Anitta has crossed over from the Brazilian marketplace to global stardom, with hits both in Spanish and English. The move is rare for a Brazilian artist, but Anitta has managed to connect not only through her music and strategic collaborations with the likes of J Balvin, DJ Snake and Major Lazer, but also through huge following on social media.
"After five years taking care of my own career, I’ve decided to pass the baton,” Anitta wrote on Instagram to her more than 40 million followers in a lengthy Portuguese-language post typical of her openness with her fans.
“After searching for a long time, I found the American version of my head. Truth is, the mix of my head and and my brother’s was always the perfect balance for our crazy ideas. Brandon comes to our Anitta family, like everyone else has, learning humbly about us, with a lot of respect for everything we’ve built and eager to win.”
Anitta was previously managed by Shots Studio outside Brazil and has parted ways amicably with company heads John and Sam Shahidi, who were among those posting congrats on Instagram.
She’s currently working on a new album and continues to tour internationally. Her docuseries, Vai Anitta, can be seen on Netflix.