Executive Turntable

Executive Turntable: Better Noise Names Label President, BMI Hires Diversity & Inclusion Officer

Dan Waite
Courtesy Photo

Dan Waite

A rundown of industry hires, promotions and more in the week ending Feb. 26.

Dan Waite has been elevated to president of Better Noise Music, the independent record label under the Better Noise Entertainment umbrella. Based in the UK, Waite was previously managing director, UK & Europe at the label.

In his new role, Waite will oversee all artist relations and music and film content releases across the company’s global network of offices, reporting directly to CEO Allen Kovac.

Before joining Better Noise in 2017, Waite worked in roles at at MTV Viacom International, Universal Records, Virgin Records, NME, O2 Arena and BBC Studios. He is an active member of AIM (Association of Independent Music), FAC (The Featured Artists Coalition), MMF (Music Managers Forum) and IMPALA, where he serves as a board member and is involved in the organization’s diversity efforts.

Better Noise is home to acts including Mötley Crüe, Papa Roach, Five Finger Death Punch, Escape The Fate and AWOLNATION.

“This promotion comes at an exciting time for Better Noise,” said Waite in a statement. “Mötley Crüe have some surprises in store for their fans in this their 40th anniversary year. Five Finger Death Punch already have 3 number 1’s from their current album F8, giving them a career total of 11 number 1’s. We have signed Tempt managed by Steve Strange and Andy Gould, and Eva Under Fire managed by Tony Couch & Mike Newman and Hyro the Hero managed by Scott Sheldon, Berko Pearce and Peyton Marek.”

Waite added, “Our expansion on the ground in Australia has paid dividends and our revenues have grown so we are looking to replicate that and expand into South America and then South East Asia, looking to either start local offices or purchase existing labels.”

Waite has been involved in expanding the Better Noise staff as of late, recruiting talent including the company’s new head of publicity, Jimmy Harney.

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BMI has hired Sandye Taylor as chief diversity, equity and inclusion officer, reporting to BMI president and CEO Mike O’Neill. Taylor, who starts in the new role on Mar. 8, will be a member of the company’s executive leadership team.

In the position, Taylor will be tasked with leading BMI’s diversity, equity and inclusion strategy. She will work closely with the company’s senior management team to support BMI’s Core Values, build on the company’s commitment to cultivating an inclusive workplace and employ an equitable approach to attracting, retaining and advancing diverse talent. In addition, she will lead BMI’s community engagement initiatives.

Taylor arrives at BMI from Royal Bank of Canada (RBC), where she began serving as global head of diversity & inclusion for the Capital Markets group in 2015. During her tenure, she launched and developed Diversity Leadership Councils, established accountability and progress measures, oversaw the creation of recruiting programs to target diverse graduate and undergraduate candidates and more.

Before RBC, Taylor worked as senior vp, head of D&I for global wealth & investment management and global banking & markets at Bank of America Merrill Lynch. During her 12 years there, she established goals, metrics and accountability measures to push forward and monitor diversity and inclusion milestones and developed practices to attract diverse talent.

“I am thrilled to join the BMI team as they continue their journey of cultivating an inclusive workplace where every employee feels valued and empowered,” said Taylor in a statement. “I look forward to helping facilitate a culture of belonging and connectivity that enables all team members to meaningfully contribute and gain recognition for their performance. BMI’s leadership is committed to continuing DE&I progress, and I am excited to help lead this critically important work.”


Warner Music Group’s ADA Asia has appointed three senior executives in the region: Chiou Rei Min, who has been named head of Greater China; Jin Hwang as head of Korea; and Tan Wei Keng as director, business operations. All three will report to ADA Asia’s managing director, Chee Meng Tan.

Based in Taipei, Taiwan, Chiou joins ADA Asia from the regional streaming platform KKBOX, which she helped launch in Hong Kong, Singapore, Malaysia and Thailand over the course of 10 years. In her most recent role as vp, CSO office, she helped transition the DSP’s ChynaHouse from a production house to a label while overseeing brand marketing, artist development and promotion.

Hwang, who is based in Seoul, South Korea, comes from QUAN Entertainment, where she was most recently executive director. During her tenure, she worked with external partners such as local music distributors and platforms. Before that, she negotiated hundreds of distribution deals with local artists and labels at the leading Korean streaming service Genie Music, where she also managed release campaigns and built relationships with the independent music community.

The Singapore-based Keng joins ADA Asia from the Samsung brand marketing team. She has also worked at BMG, Comedy Central, Paramount Channel and MTV Asia, where she worked as part of the talent management team behind live events such as the MTV Asia Awards.

ADA Asia launched in Sept. 2020.


Outback Presents has hired concert promotion veteran Danny Eaton as senior vp.

Over the course of his long career, Eaton has promoted nearly 9,000 concert events. After working for eight years in management for ZZ Top, he launched Eaton Page Productions promoting concerts for artists including Linda Ronstadt, James Taylor and The Kinks. In the 1980s, he founded 462 Concerts in Dallas, where he produced musical events for the Eagles, Paul McCartney, The Police, Smashing Pumpkins, Tool and more. In 1996, he was named Independent Promoter of the Year by Pollstar.

Later in his career, Eaton joined AEG, where he started the first local AEG Live office in the U.S. During that time, he was tasked with rebuilding the formerly-bankrupt Nokia Live Theater in Grand Prairie, Texas. He was named senior vp for Live Nation in Dallas in Feb. 2010.


Jordyn Reese has been upped to global head of advertising at ONErpm, where she was first hired in 2019 as product manager, US Latin & Urban. She was most recently director of global advertising & audience development, a role she was elevated to after pioneering ONErpm’s internal digital agency infrastructure and executing multi-platform ad campaigns for artists including Elohim, Yelawolf, Sean Paul, 112 and El Chulo.

Based in Miami, Reese will lead an international team of eight artist advertising strategists in Mexico, Brazil, Colombia, Nigeria, Russia and the U.S. and drive the expansion of the ONErpm’s digital agency into emerging territories. She reports directly to ONErpm CEO and founder Emmanuel Zunz in the new role.

Recently, Reese was selected to join Spotify Soundboard after working with the streaming platform’s internal teams, allowing her first-to-market access to beta test Spotify’s Marquee ad products.

Before joining ONErpm, Reese served as global on-platform advertising manager at The Orchard/Sony Music, where she oversaw the international advertising strategy for Spotify and YouTube.


B2B music licensing marketplace Songtradr has brought on music and marketing vets Mike Tunnicliffe and Joe Belliotti to lead the brand solutions division of a new B2B music platform, Vinyl by Songtradr.

The Vinyl platform is designed to assist agencies and creatives by matching brand strategies with music solutions. To that end, Tunnicliffe and Belliotti have developed an approach to help brands identify their unique music strategy or sonic branding strategy; reach targeted audiences through livestreaming, digital experiences and artist partnerships; and find the right music while reducing the cost of licensing.

Tunnicliffe, who joins as executive vp, brand solutions, will lead the ideation, development, structuring and packaging of music partnership products. Before Songtradr, he held senior-level positions at Universal Music Group, GroupM, Initiative Media, Western International Media, Lowe Worldwide and Tempus Group plc. He previously worked in advertising at agencies including HDM Horner Collis and Kirvan (Havas), The Leagas Delaney Partnership and Saatchi & Saatchi.

Belliotti, who was previously head of global music for The Coca-Cola Company, has been named senior vp, brand solutions. He will be tasked with strategy and creative development while collaborating with both emerging and established brands to match music solutions. Most recently, he co-founded The Music Division, an outsourced music department working with emerging and established brands.

“This new platform is exactly what the industry needs,” said Tunnicliffe. “Brands are hugely interested in the power of music to help market and grow their businesses, but the music marketplace is extremely complex and fragmented. We are aiming to make that easier and more results-focused. Songtradr has quickly become a leader in the B2B licensing space and ‘Vinyl by Songtradr’ will capitalize on Songtradr’s technology and data to help brands grow their businesses through music.”

“Songtradr has seen significant growth over the past year and ‘Vinyl by Songtradr’ will build on their growing global B2B music footprint,” added Belliotti. “This new platform will provide a tech and data-enabled, curated approach to music solutions for brands, helping them bring to life their business strategies and shape culture.”


Preach Management, the talent management firm started by Jay Cohen in 2012, has launched Preach Records in partnership with Universal Music Group/Ingrooves and beatBread. The label was founded by Cohen, who will serve as CEO, and Preach co-founder Daniel Baldock, who will serve as CMO.

The core Preach Records staff also includes Aaron Boyd, Samantha Friske, Jack Wonham, Damon Madera, Victoria Giddings, Niall Cash, Thando Zulu, Luisa Lion, Lea Fromme, Jenny Uder and Daniel Baldock.

The label's debut roster consists of MacKenzie Bourg (The Voice, American Idol), Dear Silas, Jackson Breit, iToldLexi, Tim Riehm and Muntu.

With offices in Los Angeles, London and Hamburg – along with partners in Canada and Southeast Asia – Preach Records will cultivate a smaller, more selective roster, allowing for hands-on focus from the entire team rather than trying to replicate the distributor or major label models, according to a release. It has additionally pledged to closely tailor its record deals to each artist’s individual needs and refrain from taking ownership of masters or boxing signees into multi-year or multi-album agreements.


Boutique public relations agency Big Picture Media, founded by Dayna Ghiraldi-Travers, has promoted Natalie Schaffer to director of publicity and Katy Cooper to manager of publicity and business development, the firm has announced.

In their elevated roles, Schaffer will continue spearheading Big Picture Media’s New York City office, while Cooper will bring the agency to Los Angeles.

Big Picture Media additionally announced it will expand its publicity roster to include influencers, while also launching new advisor services to be led by publicist and brand strategist Kirsten Horner. In the role, Horner will assist Big Picture clients in building brands via cohesive, original content across social platforms.

"I am so excited to have a hand in not only helping Big Picture Media grow as a PR firm, but also as a brand,” said Horner in a statement. “Offering new services, such as brand consulting is a great way to do just that.”

"The passion and determination of my co-workers inspire me everyday to be a better person and a better publicist,” added Schaffer. “It's a real honor to be able to help Dayna expand and grow Big Picture Media into new territories. The past 7 years with the company have taught me so much and I look forward to what 2021 and beyond will bring for us and our clients."

Cooper added, "I am so excited to continue to grow both personally and professionally in my new role with BPM. Dayna has always encouraged us to go after what makes us happy and I am looking forward to helping make that happen with the growth of our business. Our team is truly the best there is and that is because of the passion and excitement that each of us bring to our clients. I can't wait to share that electricity with the West Coast.”


Laura Hostelley has been promoted from director to vp of marketing at Nashville label Triple Tigers Records. She reports to president and partner Norbert Nix.

Hostelley joined Triple Tigers Records in 2016, soon after its creation. She was upped from promotion coordinator to product manager in 2017 and elevated to director of marketing in 2019. During her tenure, Triple Tigers has signed artists including Scotty McCreery, Russell Dickerson and Cam (in a partnerships with RCA Records New York).

Before boarding Triple Tigers, Hostelley contributed reviews and created content as a freelance writer at Sounds Like Nashville and Taste of Country.


Allen Mitchell has been promoted to vp of new artist management & operations at The Erv Woolsey Company/Rollin’ The Dice Records, the label imprint formed last year in partnership with Copperline Music Group/The Orchard.

Mitchell kicked off his career at Audium/Koch Records. He has also served time in the promotion departments at Universal South Records, UMG/Mercury Records and Bigger Picture Music Group.

Forthcoming for The Erv Woolsey Company and Rollin’ The Dice Records are releases from Stone Senate, the Davisson Brothers Band and Ian Munsick.