Coronavirus

Dan Berkowitz Leaves VIP Hospitality Company CID Following Endeavor Purchase

Dan Berkowitz
Gene Smirnov

Dan Berkowitz photographed on May 27, 2016 at his office in Philadelphia.

He founded CID Entertainment in 2007, offering VIP tickets for bands and festivals.

Dan Berkowitz is leaving CID Entertainment following the sale of its parent company OnLocation to Endeavor in January, Billboard has learned.

"I’m writing to let you know that I am stepping down as the CEO of CID Entertainment, effective on May 20, 2020," Berkowitz wrote in an email to staff Thursday (April 30). Berkowitz said he launched CID Entertainment with "the purpose of bringing people closer to the music that they love, and I’m very proud of what we’ve accomplished over the last 13 years. None of this would have been possible without the incredible people at CID, our amazing partners, and the millions of live music fans who have entrusted us to help fulfill one of their passions."

Berkowitz founded CID Entertainment in 2007, offering VIP tickets for bands and festivals. His first clients were Disco Biscuits, STS9, Umphrey's McGee and Govt. Mule. In the years since, he grew the business to become one of the leading experiential companies, working with premiere festivals like Coachella, Bonnaroo, ACL, Lollapalooza, Jazz Fest, Stagecoach and artists including Metallica, Yo Gabba Gabba, "Weird Al" Yankovic, Josh Groban, Phish, Dave Matthews, Dead and Company, Sturgill Simpson, Marc Anthony, Chris Stapleton, Luke Bryan and Lil Dicky. In 2015 Berkowitz launched CID Presents to organize artist-driven festivals in Mexico, including Luke Bryan's Crash my Playa, Dead and Company's Playing in the Sand and events for Phish, Dave Matthews Band, Bassnectar and Odesza.

In 2016 Berkowitz sold CID to Primesport, which was acquired a year later by OnLocation. In January, OnLocation was purchased by Endeavor in a deal valued at $660 million. Two months after the deal closed, the events business and much of the U.S. economy was shut down as the world went into quarantine in reaction to the coronavirus pandemic.

Berkowitz's position as chief executive will be filled by longtime CID employee Carey Archer, he wrote in an email to staff.

"I have worked closely with Carey for 12 years as he helped build the systems we all work in today, which contribute to our best in class service to our guests and partners," Berkowitz wrote. "Carey understands CID its core, and has been a great friend and partner. CID will emerge from this global crisis ready to do what we’ve always done best, helping to connect people to each other and the music that they love."

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