APA Names Adam Vodofsky VP Tour Marketing

Victoria Gold
Adam Vodofsky

APA co-heads of worldwide music Steve Martin, Bruce Solar and Steve Lassiter announced Wednesday (Nov. 13) that Adam Vodofsky has been promoted to vp tour marketing for the agency.

“Adam has done a tremendous job spearheading our tour marketing operations across the Concerts division,” commented Martin, Solar and Lassiter in a joint statement. “We’re very pleased to award his hard work, expertise and tenacity with this well-deserved promotion.”

Vodofsky, who previously served as director of tour marketing, recently celebrated his fifth anniversary with APA, where he now oversees the marketing needs of a diversified roster of music and comedy touring clients including Judas Priest, Smokey Robinson, Ingrid Michaelson, Bryce Vine, CAKE and Social Distortion

The new vp is also deeply involved in the day-to-day supervision of all tour-related activities, including press announcements, ticketing and various artist VIP programs.

Vodofsky joined APA in 2014 as a tour marketing agent working out of the agency’s Los Angeles headquarters before his promotion to director in 2016. He relocated to Nashville earlier this year where he added a number of APA’s Music City-based clients under his oversight such as Travis Tritt, Rodney Carrington and The Charlie Daniels Band.


The Biz premium subscriber content has moved to Billboard.com/business.

To simplify subscriber access, we have temporarily disabled the password requirement.