2019 American Music Awards

Lorenzo Braun Joins Three Six Zero's New International Division

Courtesy Photo
Lorenzo Braun

Management company Three Six Zero has hired Sony Music Latin’s Lorenzo Braun to its newly-created international division. Braun will serve as president of the Miami-based operation overseeing all talent management, content development and marketing services efforts.

“We have always worked hard to serve our clients globally, having Lorenzo as part of the team adds a whole new dimension to how we can do this, his extensive experience both domestically and internationally will be hugely valuable to us,” said Three Six Zero founder Mark Gillespie in a release.

Before joining Three Six Zero, Braun served as senior vp and GM frontline at Sony Music Latin, overseeing A&R, marketing strategy, international exploitation radio promotion and audience development.

A 20-year Sony Music veteran, Braun lead multiple divisions within the company, including label operations at SME Mexico, urban music at Sony US Latin, global marketing (Europe) and international exploitation for Columbia, RCA and Epic.

“I am excited to have Lorenzo leading this venture. We’ve always found ways to expand international artist in the General Market and now we can do that in a way to strategically help build their careers and brands,” said Three Six Zero partner Miguel Melendez.

Three Six Zero represents musical and entertainment clients including Calvin Harris, Tiësto, Will Smith, Jada Pinkett-Smith, Jaden Smith, Willow Smith, Louis Tomlinson, Shameik Moore, Brady Corbet and Emil Nava. The global management and entertainment company has offices in Los Angeles, London, Calabasas and Tokyo.

“I’ve been lucky to encounter many true visionaries throughout my career, remarkable individuals who inspired me profoundly. Mark and Miguel have built a unique organization combining management, multimedia and marketing resources into a powerful growth platform for artists,” added Braun. “The new International division will further expand Three Six Zero’s global footprint, turning our focus to Latin music as well continuing to foster youth culture, diversity and representation wherever it’s found in the world.”

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