Triller has taken its music licensing negotiations across the Atlantic, announcing a multi-territory licensing deal with European licensing hub ICE, the video-sharing app announced today (Oct. 2).
The deal covers Triller in more than 160 territories for musical works represented by collection societies PRS for Music (U.K.), GEMA (Germany), STIM (Sweden) and IMRO (Ireland); along with music publishers Concord, Downtown, Songtrust and Peermusic; all of which are members of what is known as the "ICE Core." The deal reflects "the essential value that songwriters bring" to digital platforms like Triller, a press release states, and also includes a partnership to develop "data reporting" to ensure that royalties are distributed quickly and accurately to rights owners.
"We found this to be a really smooth process, reflecting both ICE’s experience in licensing a wide range of digital services and our own approach in seeking fair deals with rightsholders," Triller CEO Mike Lu said. "Together the shared knowledge proved invaluable in both addressing a range of challenges, agreeing the present and mapping out how this could develop in the future. We look forward to offering our users an unparalleled experience on the Triller app."