That Sugar can be redeemed in the app's global rewards marketplace on more than 2,000 experiences and products from top talent and brands including Apple, Google, Bose, Nike and Amazon.
In addition, a special celebrity, artist or talent brand will lead "Sugar Rush" live games and streaming parties within the app the every week, allowing fans first opportunties to experience new music and content through intimate digital experiences. These will include charity components in support of the hosting talent’s favorite cause.
There is also a real world component to the app via its "Sweet Spots," which bring fans together to hunt for and collect Sugar at concerts, festivals and retail stores. And the app's "Discover" section includes a series of daily action cards that allows fans to learn about new artists, music, content and brands on Sweet. Users can stream music from Spotify and Apple Music while they explore the platform.
“Fans are creating tremendous value as passionate supporters of the talent brands they love,” said Sweet founder and CEO Tom Mizzone in a release. “Sweet has created the ultimate ‘give-back’ platform where everyone wins. Fans get incredible rewards, experiences and first-to-know content, while the artists and talent brands are able to activate their fan-base, reach new fans, and drive the most meaningful and valuable engagement."