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Spotify Wants to Help Artists Make Music Too With SoundBetter Acquisition

By Colin Stutz
9/12/2019
By Colin Stutz
9/12/2019
Daniel Ek
Ilya S. Savenok/Getty Images for Spotify

Founder and Chief Executive Officer of Spotify Daniel Ek speaks onstage during Spotify Investor Day at Spring Studios on March 15, 2018 in New York City. 

The global audio production and collaboration marketplace hosts a member community of more than 180,000 producers, singers, songwriters, mixing and mastering engineers, and session musicians.

Spotify has acquired global audio production and collaboration marketplace SoundBetter, the company announced Thursday (Sept. 12), in a move to increase its offerings to artists. 

“As we build out our tools for creators, we want to give them the resources they need to thrive. SoundBetter has the same vision,” said Spotify vp product: creator Beckwith Kloss in a statement. “We're excited that creators can generate income through SoundBetter, as well as benefit from its network of top professionals -- from instrumentalists to songwriters to producers -- as they perfect their tracks.”

SoundBetter provides a platform where users can post job listings seeking audio professionals -- or offer their own services -- with a member community of more than 180,000 producers, singers, songwriters, mixing and mastering engineers, and session musicians. Since its founding in 2012, it has helped tens of thousands of musicians and their teams buy and offer services around the world. 

SoundBetter will now exist under Spotify for Artists, which provides more than 400,000 musicians and their teams services including insights, profile management, promotion tools and educational content. While those offerings benefit artists once a song is recorded, this new acquisition will support them in the actual creation process. 

“SoundBetter offers the most comprehensive global marketplace for music and audio production professionals for hire in the world along with a member community spanning 176 countries and 14,000 cities worldwide,” added SoundBetter co-founder and CEO Shachar Gilad. “We are excited to benefit from Spotify’s global scale, resources, and vision to expand our network and drive more economic opportunities for artists of all levels.”

Spotify says SoundBetter will continue operating as usual with investments to improve the experience forthcoming. 

By Colin Stutz
9/12/2019

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