If you want to better understand affluent, digitally savvy music consumers, get to know the 19 million Asian-Americans in the United States. A new Nielsen report, "Listen Up: Asian-American Consumers and Music," details a multi-cultural group that spends more on music and that adopts music-related technologies faster than the population at large.
Nielsen's new report says Asian-Americans spend more on music than the average American consumer by a margin of $112 to $105. They spend more on live music -- $44 per person each year -- than any other multicultural segment of the population. The $19 they average on annual CD purchases is $6 more than the national average. They also spend twice the national average on music gift cards.
A previous Nielsen report released in December called Asian-Americans "affluent, well-educated, geographically-concentrated and technologically savvy." Their households earn and spend above the national average, they're more likely to make online purchases and they adopt technology faster than any other segment of the population.