On the 21st day and night of September, the classic was streamed 322% more than on Sept. 20, as well as 18% more than on the same famed day in 2020.
It's become a yearly tradition for Earth, Wind & Fire's "September" to score significant sales and streaming gains on Sept. 21, the day (or night, technically) mentioned in the classic hit's opening line, and 2021 was no exception.
On Sept. 21, "September" drew 1.5 million on-demand U.S. streams, according to MRC Data. That's a 322% surge over Sept. 20, when the song racked up 352,000 streams.
Further, 1.4 million of the song's streams on the 21st were via on-demand audio streaming services. That's an 18% year-over-year gain on its big day: On Sept. 21, 2020, the track garnered 1.2 million clicks on-demand audio platforms.