Chart Beat

Here's How the 2021 MTV VMAs Impact the Billboard 200 & Hot 100

Olivia Rodrigo
Jeff Kravitz/MTV VMAs 2021/Getty Images for MTV/ViacomCBS

Olivia Rodrigo performs onstage during the 2021 MTV Video Music Awards at Barclays Center on Sept. 12, 2021 in the Brooklyn borough of New York City.

A bevy of performers, and performed songs, post gains on the charts in the wake of the Sept. 12 show.

The 2021 MTV Video Music Awards (Sept. 12) impact both the Billboard 200 albums and Billboard Hot 100 songs charts (dated Sept. 25) as a bevy of performers, and performed songs, post gains on the tallies in the wake of the show.

Billboard 200: On the latest Billboard 200, which reflects the sales and streaming tracking week of Sept. 10-16, the parade of performers is led by Kacey Musgraves’ debuting Star-Crossed, which arrives at No. 3 with 77,000 equivalent album units earned, according to MRC Data. The most recent album by Doja Cat (who also hosted), Planet Her, is up 1% (5-6 with 50,000 units), while her previous release, Hot Pink, bumps 84-74 with 11,000 units (up 4%).

Polo G (who performed on the pre-show) has a trio of albums that gain on the Billboard 200, as Hall of Fame increases by 2% for the week (18,000 units; though falling 24-25), The Goat gooses 4% (13,000 units; 49-50) and Die a Legend re-enters at No. 183 (7,000 units; up 6%).

Justin Bieber’s Justice notches a 6% increase (18,000 units; moving 26-27), Machine Gun Kelly’s Tickets to My Downfall increases 15% (to 15,000; bumping 42-37) and Ed Sheeran’s ÷ (Divide) rises 4% (11,000; 75-64). Rounding out the gainers on the Billboard 200, among the show’s performers, are Jack Harlow’s Thats What They All Say (98-81; 10,000 units – up 8%), Twenty One PilotsBlurryface (199-194; 7,000 – up 1%) and Foo FightersGreatest Hits (re-entry at No. 196; 7,000 – up 2%).

The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on multi-metric consumption as measured in equivalent album units. Units comprise album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). Each unit equals one album sale, or 10 individual tracks sold from an album, or 3,750 ad-supported or 1,250 paid/subscription on-demand official audio and video streams generated by songs from an album.

Billboard Hot 100: Over on the Hot 100, a range of performed songs perk up on the list, following their showcase on the VMAs. (The Hot 100 blends all-genre U.S. streaming [official audio and video], radio airplay and sales data to present the 100 most popular songs of the week in the U.S. The chart’s latest tracking week also reflects the Sept. 10-16 period.)

The Kid LAROI and Justin Bieber’s “Stay” rebounds 6-1 on the tally for its fifth week on top, with gains in both sales and airplay. The tune is able to jump back to No. 1 thanks in part to Drake clearing out after a monster week on the list a week earlier, when all 21 tracks on his new Certified Lover Boy album arrived on the list. On the previous week’s chart (dated Sept. 18), Drake held nine of the top 10 (save for “Stay” at No. 6) of his total 21 titles on the chart (all in the top 40). On the new chart, Drake has three songs in the top 10, of 10 in the top 40 – thus making way for many songs to rebound, like “Stay.”

Lil Nas X and Jack Harlow’s “Industry Baby” zips 20-6 (with gains in sales, airplay and streaming activity for the week), Olivia Rodrigo’s former No. 1 “Good 4 U” bounces 15-7 (up in sales), Lil Nas X’s former leader (and winner for video of the year) “Montero (Call Me By Your Name)” ascends 30-13 (up in sales) and Ed Sheeran’s “Shivers” debuts at No. 16.

Doja Cat’s “You Right,” with The Weeknd, vaults 36-18 (up in sales, airplay and streams); Chloe’s “Have Mercy” debuts at No. 28; Normani’s “Wild Side,” featuring Cardi B, climbs 83-59 (up in sales, airplay and streams), Camila Cabello’s “Don’t Go Yet” bumps 93-88 (up in sales and streams) and Shawn Mendes and Tainy’s “Summer of Love” rises 96-93 (up in sales and airplay).