Thanks to their explosive Verzuz battle on Aug. 3 at the Hulu Theatre at Madison Square Garden, The Lox and The Diplomats experienced a swell in streams that rank among the best streaming weeks of each New York rap group’s career.
The contest pitted the three members of The Lox -- Sheek Louch, Jadakiss and Styles P -- against Cam’ron, Jim Jones, Juelz Santana and Freekey Zekey, who represented The Diplomats (also known as Dipset), whose lineup has changed multiple times since their 1994 founding. The face-off was the latest installment of the popular series, which began online in March 2020; in-person events, however, have become more common as restrictions have eased in certain areas. Fans were permitted at The Lox/Dipset showdown, with other rap luminaries, such as Fat Joe, French Montana, A$AP Ferg and Fabolous, in attendance. Total viewership, meanwhile, including virtual streaming via the Verzuz series' official partnership with Triller, topped 5 million, according to the streaming service.