Chart Beat

Morray Tops Emerging Artists Chart, girl in red & iTZY Hit Top Five

Nick Farrar


Morray reigns thanks to his debut LP 'Street Sermons' & single "Quicksand."

Morray bounds 7-1 on Billboard's Emerging Artists chart (dated May 15) to become the top emerging act in the U.S. for the first time, thanks to his debut LP Street Sermons and his breakthrough single on the set "Quicksand."

Street Sermons debuts at No. 17 on Top Rap Albums and No. 20 on Top R&B/Hip-Hop Albums with 15,000 equivalent album units earned in its opening week, according to MRC Data.

"Quicksand," which appears on Street Sermons, concurrently ranks at No. 23 on Hot Rap Songs and No. 29 on Hot R&B/Hip-Hop Songs with 13.8 million radio audience impressions (up 3%), 6.7 million U.S. streams (up 8%) and 1,000 downloads sold (up 42%).

The track also holds at its No. 7 high on Mainstream R&B/Hip-Hop Airplay.

Among other Emerging Artists chart moves, girl in red re-enters at No. 4, a new peak, as her debut LP If I Could Make It Go Quiet debuts at No. 8 on Alternative Albums (12,000 units).

Plus, South Korea's iTZY returns to Emerging Artists at No. 5, also a new best, as the group's new release Guess Who enters Heatseekers Albums at No. 1 (8,000 units). It also starts at No. 2 on World Albums, the highest-charting of the act's three top 10s to date.

The week's top Emerging Artists debut belongs to Crumb, at No. 29, as the group's sophomore LP Ice Melt opens at No. 16 on Heatseekers Albums (3,000 units).

The Emerging Artists chart measures artist activity across key metrics of music consumption, blending album and track sales, radio airplay and streaming to provide a weekly multi-dimensional ranking of artist popularity. The chart excludes acts that have notched a top 25 entry on either the Hot 100 or Billboard 200, as well as artists that have achieved two or more top 10s on Billboard's "Hot" song genre charts and/or consumption-based "Top" album genre rankings.