Chart Beat

Grammys Go Global: Billie Eilish, Dua Lipa & More Surge on Global Excl. U.S. Chart

Dua Lipa
Kevin Mazur/Getty Images for The Recording Academy

Dua Lipa attends the 63rd Annual GRAMMY Awards at Los Angeles Convention Center on March 14, 2021 in Los Angeles.

"Everything I Wanted" & "Levitating" gained more outside the U.S. than domestically.

The 63rd annual Grammy Awards took place in Los Angeles on March 14, with big wins for Beyoncé, Billie Eilish and Taylor Swift, followed by domestic streaming bumps for Mickey Guyton, Haim and Post Malone, among others.

Despite the show's U.S. home base, the March 27-dated Billboard Global Excl. U.S. chart reflects international surges for Grammy nominees, winners and performers.

The latest Global Excl. U.S. list sports 14 songs that were performed and/or nominated for a Grammy, and half of those rank among the chart's top 20 streaming gainers. The 14 tracks averaged a 16% increase in U.S. streams in the week ending March 18 and a slightly higher boost internationally: 17.5% outside the U.S., according to MRC Data.

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The biggest international gains were for two of the night's big winners, with record of the year recipient Billie Eilish's "Everything I Wanted" (a re-entry at No. 115) up 73% in streams outside the U.S. and "Levitating," by England's Dua Lipa, who won for best pop vocal album (for Future Nostalgia), featuring DaBaby (up 17-12), up by 52%. The increases far outpaced their domestic bumps of 48% and 30%, respectively.

"Levitating" drew 46.8 million global streams for the week, with 14.9 million in the U.S. and 31.9 million beyond. "Everything I Wanted" attracted 16 million global streams (5.4 million U.S.; 10.6 million non-U.S.).

Plus, while neither Lady Gaga nor Ariana Grande attended the Grammys in person, their duet "Rain on Me" (122-98) won for best pop duo/group performance and subsequently spiked by 18% in non-U.S. streams, compared to 7% domestically.

Other songs that made notable increases outside the U.S. following the Grammys were "Dynamite" by South Korea's BTS (4-2), "Say So" by Doja Cat (170-132) and "Watermelon Sugar" by England's Harry Styles (51-26), with respective gains of 28%, 25% and 24% outside the U.S. All three songs were nominated and performed on the Grammys, with "Watermelon Sugar" winning for best pop solo performance.

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