Chart Beat

How Rose's 'On the Ground' Dominated Internationally to Debut Atop Billboard's Global Charts

Rose, BLACKPINK
Han Myung-Gu/WireImage

Rose of BLACKPINK attends the photocall for Alexander McQueen 2018 F/W collection event on Oct. 16, 2018 in Seoul, South Korea.

"On the Ground" is the latest hit to top the Global 200 thanks to heavy over-indexing outside the U.S.

Rosé's "On the Ground" bounds in at No. 1 on both the March 27-dated Billboard Global 200 and Billboard Global Excl. U.S..

As the singer-songwriter, a member of South Korean quartet BLACKPINK, was born in New Zealand and raised in Australia and is now based in South Korea, the global command for "Ground," which is sung entirely in English, is especially notable in terms of its reach domestically vs. in territories outside the U.S. (The Global 200 includes data from more than 200 countries, including the U.S.; the Global Excl. U.S. chart includes all territories except for the U.S. The surveys began last September.)

As it launches atop both global charts, "Ground" debuts at No. 70 on the U.S.-based Billboard Hot 100. The rank is the lowest on the Hot 100 for a song atop the Global 200 so far. The only other song to lead the Global 200 and simultaneously chart outside the Hot 100's top 10 was BTS' "Dynamite" when it placed at No. 25 on the Jan. 16-dated Hot 100.

Aided by Rosé and BLACKPINK's worldwide fanbase, "Ground" starts with 6.4 million streams in the U.S. and 85.7 million streams internationally, or a share-split of 7% in the U.S. and 93% outside the U.S. in its first week, ending March 18, according to MRC Data.

On average, streams for songs on the Global 200 and Global Excl. U.S. charts skew heavily from the outside the U.S. anyway, at about 25% from the U.S. and 75% outside (partially due simply to the volume of countries that contribute to the charts). At 7%/93%, the split for "Ground" is even more sharp.

In fact, the song sports the highest percentage of non-U.S. streams for a Global 200 No. 1 so far, narrowly surpassing BTS' "Life Goes On," which received 90% of its worldwide streams from outside the U.S. in its week atop the chart in December.

That's in contrast to a week earlier, when Drake's "What's Next" debuted at No. 1 on the Global 200 and No. 11 on the Global Excl. U.S. chart as it blasted in atop the Hot 100. The track by Drake, a U.S. and global chart veteran for over a decade, scored the highest percentage of U.S. streams for a Global 200 No. 1 to date: 68%.

While Rosé's No. 1 debut is the latest proof that songs can succeed on the global charts without major U.S. chart presence, Drake's week atop the Global 200 reflected that American hits can reign worldwide even if they don't fully export; "What's Next" is the only song so far to top the Global 200 and simultaneously miss the top five of the Global Excl. U.S. chart, let alone the top 10.

"What's Next" is also the only Global 200 No. 1 with a majority share of its streams from the U.S. Here's a look at all 10 leaders so far, ranked by their shares of U.S. vs. non-U.S. streams. (For songs that spent multiple weeks at No. 1, shares are averages among their total time on top.)

"What's Next," Drake (68% U.S. share of streams; 32% non-U.S.)

"WAP," Cardi B feat. Megan Thee Stallion (43%; 57%)

"Drivers License," Olivia Rodrigo (38%; 62%)

"All I Want for Christmas Is You," Mariah Carey (37%; 63%)

"Positions," Ariana Grande (35%; 65%)

"Dakiti," Bad Bunny & Jhay Cortez (19%; 81%)

"Savage Love (Laxed – Siren Beat)," Jawsh 685 x Jason Derulo x BTS (19%; 81%)

"Dynamite," BTS (15%; 85%)

"Life Goes On," BTS (10%; 90%)

"On the Ground," Rosé (7%; 93%)

Unsurprisingly, the five songs with the largest U.S. shares feature English lyrics and are performed by artists from the U.S. and Canada. Conversely, the five songs with the largest non-U.S. shares are sung in English, Korean and Spanish and are by artists from the U.S., New Zealand, Puerto Rico (counted separately from the U.S. for this research, to better spotlight its reach) and South Korea.

As for its global sales, "Ground" starts with 29,000 in its first week, with 7,500 (26%) in the U.S. and 21,500 (74%) beyond. Similar to streaming, its non-U.S. share is well above average, as among the 162 songs that rank on both global charts this week, the average split for sales actually shows a U.S. majority: 55% U.S. vs. 45% non-U.S.

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