"It's exciting because, to me, it means people are hearing the message," Winans tells Billboard. "Music opens so many doors to convey a powerful message. So, when going up the charts, I visualize the thousands and thousands of people that might be impacted by the music and message of a song.
Believe marks Winans' ninth total trip to No. 1 on Top Gospel Albums. She had last visited the penthouse with Let Them Fall in Love for a week in February 2017. Prior to her latest entry, she and older brother BeBe Winans released First Christmas, which peaked at No. 5 in January 2020. Winans achieves her seventh leader as a solo act, while the sibling combo has shared two toppers.
On Top Christian Albums, Believe awards Winans her 13th top 10, a sum that includes five with her brother. She boasts one leader, her 2003 solo set Throne Room, which also hit No. 1 on Top Gospel Albums.
Meanwhile, the new album's lead single, "Never Lost," climbs 9-6 on Gospel Airplay, up 9% in plays in the week ending March 21. Over on Christian Airplay, the set's title song ranks at No. 28 with a new weekly best of 506,000 audience impressions, up 13%. Red Alliance is promoting the former to gospel stations, while Fair Trade is working the latter to Christian radio.