Chart Beat

Jubin Nautiyal & Emraan Hashmi Continue Indian Artists' 2021 Hot Streak on Global Chart

Jubin Nautiyal
Dhruv Sethi/Hindustan Times via Getty Images

Jubin Nautiyal during the annual fest of Jessus and Mary College Montage 2020, on Feb. 14, 2020 in New Delhi, India.

"Lut Gaye" is the third song by Indian acts to debut on the Global Excl. U.S. chart in the last three weeks.

Jubin Nautiyal returns to the Billboard Global Excl. U.S. chart as "Lut Gaye," featuring fellow Indian artist Emraan Hashmi, debuts at No. 104 on the March 6-dated list. In the week ending Feb. 25, the Hindi-language song logged 26.8 million streams and sold 500 downloads outside the U.S., according to MRC Data.

Nautiyal previously charted alongside Neha Kakkar when their duet "Taaron Ke Shehar" ranked at No. 193 for a week in October.

"Lut Gaye" is so far the eighth song by artists from India to crack the Global Excl. U.S. chart, dating to the list's September 2020 inception. Why so relatively few? The Billboard Global 200 and Global Excl. U.S. charts include local streams from global digital music services available in that territory, but do not yet include any India-specific streaming services. The nation has also not produced a crossover hit in that span such as those from South Korea (BTS, BLACKPINK).

While Indian artists have been rare on the Global Excl. U.S. chart, Nautiyal and Hashmi are not complete outliers, as "Lut Gaye" is the third song by Indian acts to debut on the survey in the last three weeks, and the fourth in five weeks. All feature singing in Hindi.

One of those songs, "Saiyaan Ji," by Yo Yo Honey Singh, featuring the aforementioned Kakkar, lingers on the current Global Excl. U.S. chart at No. 120. A week ago, it became only the second song by Indian artists to appear on the Global 200, with a No. 188 entrance.

The first appearance by an Indian act on the Global Excl. U.S. chart occurred on the inaugural Sept. 19 edition, via Puri's "Cono" with Jason Derulo (from the U.S.), Jhorrmountain and ADJE (both from the Netherlands).