Chart Beat

The Weeknd's Sales Up 385% After Super Bowl Halftime Show

The Weeknd’s music sales increased 385% in the U.S. in the wake of his Super Bowl halftime show on Feb. 7, according to initial reports to MRC Data.

On the day of the big game, The Weeknd’s collective songs and albums across his entire catalog sold 36,500 copies -- up 385% compared to 7,500 sold on Feb. 6.

Breaking that down to just song sales vs. album sales. on Feb. 7 he sold 32,500 songs (up 454% from 6,000 on Feb. 6) and 4,000 albums (up 138% from less than 2,000). Most of his sales were generated by the songs he performed during the halftime show, most spectacularly “Blinding Lights.”

In fact, 29% of The Weeknd’s total sales on Feb. 7 came from “Blinding Lights,” which closed his performance. It sold 10,000 copies (up 423% from 2,000). “Blinding” also accounted for 32% of his total song sales for the day.

Looking specifically at The Weeknd’s nine songs heard during the halftime performance, they collectively sold 29,000 downloads on Feb. 7, up 538% compared to their 4,500 sold on Feb. 6.

The Weeknd's Halftime Songs, Ranked by Sales on Feb. 7
“Blinding Lights” (10,000; up 423%)
“Save Your Tears” (4,000; up 245%)
“Can’t Feel My Face” (3,500; up 987%)
“Earned It (Fifty Shades of Grey)” (3,000; up 1,240%)
“Starboy” (2,500; up 1,175%)
“I Feel It Coming” (2,500; up 1,021%)
“The Hills” (2,000; up 771%)

The two songs heard during the halftime show, but not properly performed -- “Call Out My Name” and “House of Balloons / Glass Table Girls” -- both had increases, but sold a negligible sum.

In terms of album sales, The Weeknd’s top-seller on Super Bowl Sunday was his new compilation The Highlights, with 1,500 sold (up 120%). The album was released Feb. 5, and is effectively a greatest-hits package, featuring eight of the nine songs heard during the halftime show. (Only “House of Balloons / Glass Table Girls” is absent from the album’s track list.) The 18-song Highlights album includes 11 of The Weeknd’s 12 top 10 hits on the Billboard Hot 100. (Only his co-billed collaboration with Juice WRLD, “Smile,” is absent among his top 10s.) Highlights will debut on the Billboard 200 album chart dated Feb. 20.

The Weeknd’s second-best-selling album on Sunday was his most recent studio effort, the Billboard 200 chart-topping After Hours, with 1,000 sold (up 67%). After Hours includes “Blinding Lights” and “Save Your Tears.”

News of any significant streaming gains for The Weeknd’s songs will be reported in the coming days.