Tim McGraw & Tyler Hubbard's "Undivided" and Black Pumas' record of the year nominee "Colors" also saw sales gains.
The Biden-Harris inauguration festivities on Jan. 20 spurred sales gains for the songs performed throughout the day’s celebrations, including big increases for tunes by Ant Clemons and Justin Timberlake; Tim McGraw and Tyler Hubbard; and Black Pumas.
Altogether, the songs performed during the daytime show Parade Across America and the primetime event Celebrating America sold 39,000 downloads in the U.S. on Jan. 20, according to initial reports to MRC Data. That’s up 2,000% compared to the 2,000 those same songs sold on Jan. 19. The sales figures include the original and popularized versions of songs covered on the two programs, including Demi Lovato’s cover of Bill Withers’ “Lovely Day” and Jon Bon Jovi’s take on The Beatles’ “Here Comes the Sun.”
Both Parade Across America and Celebrating America were broadcast on U.S. television across multiple networks and streamed in their entirety on various social networks and website. The 90-minute Celebrating America program was carried live starting at 8:30 p.m. ET on ABC, CBS, CNN, NBC, MSNBC and PBS.