Welcome to Emerging Artists Spotlight, the Billboard series where we highlight a musician or band who has recently made their debut on the Emerging Artists chart. Whether they are new to the industry, or have been around for a while but are just starting to have a chart impact, the intention is to showcase where they are here and now. This week’s pick is rising rapper Morray, who debuted at No. 45 on the chart dated Jan. 16 thanks to his breakout single “Quicksand.”
Morray already became your favorite rapper's rapper with his debut single "Quicksand," which he released in October. But the rising Fayetteville, North Carolina rapper doesn't rhyme about falling into fame like quicksand; the song likens it to not getting consumed by life on the streets. And rappers who faced the same feat in the same hood have quickly taken a liking to Morray.