For the second time in a month, weekly vinyl album sales in the U.S. hit a new record high.
A total of 1.445 million vinyl albums were sold in the week ending Dec. 17 (up 9% compared to the previous week) – the biggest week yet for vinyl LP sales since Nielsen Music/MRC Data began electronically tracking music sales in 1991. The previous record week was set only two weeks earlier, when 1.253 million were sold in the week ending Dec. 3.
The top-selling vinyl album in the week ending Dec. 17 was Taylor Swift’s Folklore, with 23,000 copies sold (up 543%). Folklore got a big boost from sale pricing and promotion in Swift’s official webstore, where it’s available in assorted color variants.