Chart Beat

Post Malone, BTS & More See Streams and Sales Gains After 2020 Billboard Music Awards

Post Malone
Screengrab by BBMA2020/Getty Images for dcp

Post Malone performs at the 2020 Billboard Music Awards.

The 2020 Billboard Music Awards, which aired Oct. 14 on NBC, helped lift streams and sales of several songs performed on the show, including tunes by Kane Brown, BTS, Luke Combs and Post Malone.

According to initial reports to Nielsen Music/MRC Data, in total, the songs performed on the three-hour broadcast earned 28.8 million on-demand streams in the U.S. on Oct. 14-16 -- a gain of 15 percent compared to the 25.04 million streams earned on Oct. 11-13.In terms of sales, the collected tunes logged 48,000 in sales on Oct. 14-16 -- up 156 percent compared to 19,000 sold on Oct. 11-13.

The sales and streaming numbers include the original or hit versions of songs covered on the show but not brand new tracks like Demi Lovato’s "Commander in Chief” or Bad Bunny’s remix of “Yo Perreo Sola” with Nesi and Ivy Queen, as both were released on Oct. 14 and made their debut TV performances on the show.

Some notable gainers among the performed songs on the show include (all comparisons are for Oct. 14-16 vs. Oct. 11-13): BTS’ “Dynamite” (5.1 million streams; up 13.6 percent and 32,000 sold; up 181 percent), Brown, Khalid and Swae Lee’s “Be Like That” (4.36 million streams; up 15.8 percent, and 3,000 sold; up 92 percent), SAINt JHN’s “Roses” (4.08 million streams; up 9.3 percent and 2,000 sold; up 24.6 percent), Post Malone’s “Circles” (3.08 million streams; up 12.2 percent and 2,000 sold; up 122 percent), Luke Combs’ “Better Together” (2.33 million streams; up 32.4 percent and 3,000 sold; up 114 percent) and Tyla Yaweh’s “Tommy Lee,” featuring Post Malone (1.15 million streams; up 24.3 percent).

Post Malone was the biggest winner at the 2020 Billboard Music Awards, as he took home the top artist prize and won nine awards overall, the most of any act.

Doja Cat’s three-song medley of “Juicy,” “Like That” and “Say So” combined to earn 4.63 million streams Oct. 14-16 -- up 11.6 percent compared to the Oct. 11-13 timespan. They also sold a collective 1,000 downloads -- up 71 percent.

Brandy’s three-song performance of “No Tomorrow,” “Almost Doesn’t Count” and “Borderline” collected 533,000 streams -- up 71 percent. The three tunes also sold nearly 1,000 downloads total -- up 1,002 percent.

The 2020 Billboard Music Awards were produced by dick clark productions, which is owned by MRC Entertainment, the parent company of Billboard.