But Fleetwood Mac’s big week stretches beyond “Dreams,” with renewed interest in the rest of the band’s catalog allowing for gains across the board. In all, the band racked up 46.5 million on-demand U.S. streams in the week ending Oct. 8, a boost of 38% over the previous tracking frame, according to Nielsen Music/MRC Data. Additionally, its digital song sales spiked 138% to 43,000 downloads in all.
Even removing “Dreams” from the equation shows gains for Fleetwood Mac’s songs; the “Dreams”-less catalog is up 97% in digital sales and 28% in on-demand streams.
Below “Dreams” on Hot Rock & Alternative Songs, “The Chain,” which re-entered at No. 23 on the Oct. 10-dated tally thanks to early gains for the band’s catalog, shoots to No. 11, and the band’s “Landslide” and “Go Your Own Way” also reach the list for the first time at Nos. 17 and 25, respectively. (Older songs are allowed to reach Billboard’s hybrid charts if in the top half of points and with a meaningful reason for their re-entry.)
Additionally, those songs each reach Rock Digital Song Sales, with “Dreams” at No. 1 for a second week, followed by “The Chain” (No. 18), “Go Your Own Way” (No. 22) and “Landslide” (No. 25). They’re joined by “Rhiannon” (No. 19) and “Gypsy” (No. 20), neither of which boast enough overall metrics to reach Hot Rock & Alternative Songs but pull enough sales.
And on Rock Streaming Songs, “Dreams” leads for the first time, jumping 3-1, while “The Chain” zooms into the top 10 (18-7) and “Landslide” debuts at No. 17.
“It’s exciting for us to think about a whole new generation of fans discovering the unmistakable sound of Fleetwood Mac and expressing themselves through this iconic song," Kevin Gore, president of Global Catalog, Recorded Music for Warner Music Group, said in a release. "Nathan’s video and the resulting ‘Dreams Challenge’ has created a moment of pure joy shared by people all over the world. This phenomenon also shows how evergreen hits can have the same impact, the same virality, as the biggest songs of today, especially when streaming has erased the boundaries of geography and genre, bringing music of all eras to fans of all ages," Gore added.
The full rundown in metrics for Fleetwood Mac’s charting songs toward the Oct. 17 lists:
“Dreams”: 13.4 million streams, 22,000 downloads
“The Chain”: 5.2 million streams, 2,000 downloads
“Landslide”: 3.8 million streams, 2,000 downloads
“Go Your Own Way”: 3 million streams, 2,000 downloads
“Gypsy”: 2.9 million streams, 2,000 downloads
“Rhiannon”: 2.2 million streams, 2,000 downloads
Rumours and Greatest Hits reach Nos. 2 and 12, respectively, on Top Rock Albums.
More gains are possible for “Dreams” and other Fleetwood Mac titles toward the Billboard charts dated Oct. 24.
