Chart Beat

Fleetwood Mac's 'Dreams' Triples in Sales, Nearly Doubles in Streams in Days Following Viral TikTok Clip

Fleetwood Mac
Fin Costello/Redferns

Fleetwood Mac

Well, here Fleetwood Mac goes again with its signature classic rock hit that absolutely will not be kept down. "Dreams," the U.K.-meets-L.A. group's 1977 chart-topper -- their lone No. 1 on the Billboard Hot 100 -- has experienced another spike in sales and streams tied to a viral video.

This time, it's due to a TikTok video that took the world by storm late last week, with the enduring song soundtracking a middle-aged man in a hoodie seemingly being pulled on a skateboard, as he swigs from a bottle of Ocean Spray Cran-Raspberry juice and occasionally sings along with Stevie Nicks' lead vocal. The clip's incredibly specific vibe of melancholy chill and absurdity captured hearts across the Internet -- and inspired a massive hike in "Dreams" consumption in the days following its spread.

For the three-day period of Sept. 25 - Sept. 27, "Dreams" racked up 2.9 million on-demand U.S. streams and 3000 in digital download sales -- numbers up 88.7% and 374%, respectively, from their totals in the prior three-day periods, according to Nielsen Music/MRC Data. (The song also climbed as high as No. 24 on Spotify's US Daily chart on Sept. 27.)

The viral bumps are nothing new for "Dreams," which previously enjoyed gains in 2018 following a meme of Alcorn State University's Golden Girls dance team grooving to "Dreams" that took off on Twitter. The spikes two years ago were much more modest however, representing a 24% gain in on-demand streams and a 36% gain in download sales over the week following the meme's debut.

Even when not actively boosted by such social media spikes, "Dreams" has been a regular presence on the Billboard charts in recent years. The song has appeared on Billboard's Rock Digital Song Sales chart for each of the last six weeks, and for much of the year before that, climbing to a No. 5 peak in March. Meanwhile, it's held a place on the Rock Streaming Songs chart since February, hitting a peak of No. 6 in July. And the song has also appeared sporadically on Billboard's all-metric Hot Rock & Alternative Songs listing, reaching a No. 13 peak following the Alcorn State bump in April 2018.

A whopping 43 years after its initial release, "Dreams" remains one of the most consumed rock songs in America on a regular basis. Check back to next week's Billboard charts, dated Oct. 10, where the song is likely to hit new peaks on both charts following its TikTok journey -- and perhaps enter some new ones for the first time as well.

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