For the three-day period of Sept. 25 - Sept. 27, "Dreams" racked up 2.9 million on-demand U.S. streams and 3000 in digital download sales -- numbers up 88.7% and 374%, respectively, from their totals in the prior three-day periods, according to Nielsen Music/MRC Data. (The song also climbed as high as No. 24 on Spotify's US Daily chart on Sept. 27.)
The viral bumps are nothing new for "Dreams," which previously enjoyed gains in 2018 following a meme of Alcorn State University's Golden Girls dance team grooving to "Dreams" that took off on Twitter. The spikes two years ago were much more modest however, representing a 24% gain in on-demand streams and a 36% gain in download sales over the week following the meme's debut.
Even when not actively boosted by such social media spikes, "Dreams" has been a regular presence on the Billboard charts in recent years. The song has appeared on Billboard's Rock Digital Song Sales chart for each of the last six weeks, and for much of the year before that, climbing to a No. 5 peak in March. Meanwhile, it's held a place on the Rock Streaming Songs chart since February, hitting a peak of No. 6 in July. And the song has also appeared sporadically on Billboard's all-metric Hot Rock & Alternative Songs listing, reaching a No. 13 peak following the Alcorn State bump in April 2018.
A whopping 43 years after its initial release, "Dreams" remains one of the most consumed rock songs in America on a regular basis. Check back to next week's Billboard charts, dated Oct. 10, where the song is likely to hit new peaks on both charts following its TikTok journey -- and perhaps enter some new ones for the first time as well.