"Blinding Lights" and "Rain on Me" each surged by more than 95%.
Songs performed during the 2020 MTV Video Music Awards on Aug. 30 saw sales leaps surrounding the broadcast, as did songs that won awards during the ceremony.
Pacing the group, The Weeknd's "Blinding Lights," which he performed against a striking rooftop background and which won for video of the year and best R&B, sold 5,000 downloads on Aug. 30-31 (the days of and after the VMAs), a blast of 95% from its total on Aug. 28-29, according to Nielsen Music/MRC Data.
Lady Gaga and Ariana Grande's "Rain on Me" followed with 3,000 sold on Aug. 30-31, roaring 139% from Aug. 28-29. "Rain on Me" was another winner during the ceremony, scoring nods for song of the year, best collaboration and best cinematography.