Additionally, the rest of Collins’ solo material saw residual gains across the board.
A viral video featuring a pair of twins reacting to hearing Phil Collins’ 1981 top 20 Billboard Hot 100 hit “In the Air Tonight” spurs streaming and sales gains not just for the song itself – but also for tracks from Collins’ solo catalog as a whole.
From Aug. 7-9, Collins’ solo songs discography drew 11,000 digital downloads, according to Nielsen Music/MRC Data. That’s a 602% jump over the previous three days (Aug. 4-6), prior to the video going viral on Aug. 7.
“In the Air Tonight” in particular nabbed 6,000 downloads, up 1,516% from the previous three days. Its overall download count for the tracking week running Aug. 7-13 makes it a contender for the top 10 of Billboard’s Digital Song Sales chart dated Aug. 22, which will be revealed Aug. 18.