“Skinny Love,” one of Bon Iver’s breakthrough songs from 2007’s For Emma, Forever Ago, leads the way with 918,000 on-demand streams, up 26%. 2011’s “Holocene” follows with 578,000 on-demand streams.
Additionally, Bon Iver’s album catalog earned 6,000 equivalent album units, up 41%. Of that sum, 1,000 units are via album sales, up 62%. He also garnered 1,000 digital downloads, a boost of 186%.
Dessner, meanwhile, produced 10 of Folklore’s songs and co-produced one more, while also boasting multiple co-writing and instrumental credits.
He’s usually a multi-instrumentalist and songwriter in The National, which in turns sees its own streaming gains as well – 2.2 million on-demand streams, up 20%. “I Need My Girl” from 2013’s Trouble Will Find Me leads all songs with 157,000 on-demand streams, a boost of 16%.
Even Big Red Machine, a collaborative project between Vernon and Dessner, earned a streaming leap; its catalog snagged 136,000 on-demand streams, up 47%.
The National crowned Billboard’s Top Rock Albums chart last year for the fourth straight LP with I Am Easy to Find (June 1, 2019), while Bon Iver’s most recent release, I,I, bowed at No. 3 two months later. Big Red Machine’s self-titled debut started at No. 40 on the chart in September 2018.
The album on which they collaborated with Swift, Folklore, concurrently bows at No. 1 on the all-format Billboard 200, as well as Alternative Albums, both dated Aug. 8, with 846,000 equivalent album units earned in the tracking week ending July 30.