It has already surpassed the biggest week of 2020 for any album.
Taylor Swift’s new album Folklore has earned more than 500,000 equivalent album units in the U.S. in its first three days of release, according to initial reports to Nielsen Music/MRC Data. The set was released with little advance notice on Friday, July 24.
Per those reports, Folklore has, in just its first three days, already surpassed the biggest week of 2020 for any album, captured earlier this month by the arrival of Juice WRLD’s Legends Never Die, which launched with 497,000 units in the week ending July 16. The last album to garner at least 500,000 units in a week was Swift’s previous LP, Lover, which bowed at No. 1 on the Billboard 200 chart dated Sept. 7, 2019, with 867,000 units earned in the week ending Aug. 29, 2019.
Equivalent album units comprise album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). Each unit equals one album sale, or 10 individual tracks sold from an album, or 3,750 ad-supported or 1,250 paid/subscription on-demand official audio and video streams generated by songs from an album.