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Britney Spears' Career Sales & Streams, In Honor of 20 Years of 'Oops!...I Did It Again': Ask Billboard Mailbag

The set was released on May 16, 2000.

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BRITNEY SPEARS' CAREER SALES & STREAMS

Hi Gary,

May 16 marks the 20th anniversary of the release of Britney Spears' sophomore album, Oops!...I Did It Again. The set broke the record for the biggest debut-week sales for an album by a female artist, which it held it for 15 years.

In celebration of Oops' two decades, could you please update Spears' album sales and streaming totals?

Thank you!

Derek Murawski
Minneapolis, Minnesota

Hi Derek,

May 2000 was big for pop culture, as that month also brought us the premiere of Survivor, on May 31.

(I met Survivor host Jeff Probst briefly in 2014, as we were filing out of New York's Hammerstein Ballroom after Howard Stern's 60th birthday celebration, which I covered for Billboard. Attendees had been given cupcakes, in honor of Stern's big day, and I hadn't eaten mine yet. After awkwardly gushing how big a Survivor fan I was [Probst was very appreciative], I was on such a high. I was walking behind my boss, cupcake in hand, frosting and all, when he suddenly stopped short. Guess what smushed right into the back of his nice, wool/velvety jacket? Somehow, he didn't vote me out …)

Back to Britney (and speaking of oops-es), let's recap the U.S. sales of all 15 Spears albums that have hit the Billboard 200 chart, according to Nielsen Music/MRC Data:

10.7 million, …Baby One More Time / 9.2 million, Oops…I Did It Again / 4.4 million, Britney / 3 million, In the Zone / 1.7 million, Circus

1.6 million, Greatest Hits: My Prerogative / 1 million, Blackout / 805,000, Femme Fatale / 280,000, Britney Jean / 268,000, The Singles Collection

170,000, Playlist: The Very Best of Britney Spears / 157,000, Glory / 138,000, B in the Mix: The Remixes / 60,000, The Essential Britney Spears / 30,000, B in the Mix: The Remixes: Vol. 2

Spears has sold 33.8 million albums in the U.S. to date.

As for her most-streamed songs (on-demand audio and video combined) in the U.S.? Here are her top five:

448 million, "Toxic" / 285 million, "…Baby One More Time" / 240 million, "Oops! I Did It Again" / 212 million, "Circus" / 202 million, "Womanizer"

Spears' songs overall have drawn 3.7 billion on-demand U.S. streams. Plus, her radio reach stands at 25.9 billion in cumulative airplay audience.

As you note, Derek, Oops! I Did It Again held the record for 15 years for the biggest sales week ever for an album by a female artist, as it debuted atop the June 3, 2000-dated Billboard 200 with 1,319,000 copies sold in its first week. Adele's 25 broke the mark, among all albums, when it launched with 3,338,000 sold on charts dated Dec. 12, 2015. To date, Oops' opening frame ranks as the seventh-biggest sales week for an album (and remains second, below 25, among sets by women) since Nielsen Music/MRC Data began tracking U.S. sales in 1991.

My boss's former boss, Geoff Mayfield (whose wardrobe I never accessorized with any baked goods), recapped Oops' arrival in the June 3, 2000, Billboard issue, highlighting numerous achievements that the set earned that week:

Meanwhile, Billboard reviewed the album in the May 20, 2000, issue. The title track went on to hit No. 9 on the Billboard Hot 100, "Lucky" reached No. 23 and "Stronger" climbed to No. 11, while "Don't Let Me Be the Last to Know," as shouted out below, became a global hit, and has drawn 8.8 million on-demand U.S. streams to date.

The review read, "How does a teen phenomenon follow a trend-setting debut that's sold 9-plus million copies in the U.S. alone? With a little more of the same, while also mining new ground that leaves the listener pleasantly intrigued. Oops percolates with a carefully measured blend of familiar pop/funk, R&B and power-balladry.

"Spears may not be a vocal acrobat à la colleagues Jessica Simpson and Christina Aguilera, but she does have an instantly recognizable style, and Oops indicates that she's developing a soulful edge and emotional depth that can't be conjured with a glass-shattering note. This is particularly apparent on the hit-worthy, Shania Twain-[co-]penned ballad 'Don't Let Me Be the Last to Know.'

"As she evolves, Spears is wisely sticking with age-appropriate material that her teen constituency can bond with. And, unlike several of the key songs on her breakthrough debut, ...Baby One More Time, Oops consistently casts Spears as a young woman coming to terms with her inner power, and that's a darn good message to offer an impressionable audience."

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