A sale promotion in the iTunes Store lifted a number of older albums to sales increases, and fans took notice.
It might be the year 2020, but if you glanced at the U.S. iTunes Store’s Top Albums tally this past week, it’d be hard to tell what decade you were in.
Thanks to sale pricing and fan promotion, a trio of older albums by Mariah Carey, Madonna and Janet Jackson all jumped into the iTunes Store's always-updating Top Albums tally. On April 27 and 28, Carey’s 2008 album E=MC2 was No. 1 on the iTunes Store’s Top Albums tally, while Madonna’s 1994 set Bedtime Stories visited No. 1 on April 30. Meanwhile, Jackson’s 1986 album Control also visited the top 10 during the week -- and at one point, all three albums were together in the top 10.
According to initial sales reports to Nielsen Music/MRC Data, E=MC2 sold about 2,000 copies total across all retailers in the U.S. in the week ending April 30. About half of that sum was driven by digital sales on April 27, the day the album topped the iTunes tally. Traditionally, the album sells a negligible figure on a daily basis.