Scott's catalog drew 24.4 million streams on April 24, the same day he released new single "The Scotts" with Kid Cudi.
Buzz surrounding Travis Scott's April 23 virtual Fortnite concert, along with the premiere of his brand-new song, spurred streaming and sales gains for multiple tracks in the rapper's catalog.
On April 24, the day after the concert, dubbed "Astronomical" -- and the day that he released new single "The Scotts," with Kid Cudi, at midnight ET, after it premiered during the set -- Scott racked up 24.4 million U.S. on-demand streams of his songs (in both lead and featured roles), according to Nielsen Music/MRC Data. He drew 10.3 million streams on April 23, marking a 136% surge.
Of course, some of that gain can be attributed to the arrival of "The Scotts." Still, subtracting streams of "The Scotts" on April 24, Scott's prior discography earned 14.3 million streams that day, a still-hefty boost of 38%. Scott's concert was repeated in-game on April 24 and 25.