J Balvin's 'Colores' Hits No. 2 on Top Latin Albums Chart

DO NOT USE!!! NOT OUT YET!!! OUT ON FEB. 27, 2020 AT 10AM EST
Alexandra Gavillet

J Balvin photographed on Feb. 6, 2020 at MAPS Studio in Miami.

“I decided to release 'Colores' because I felt the world needed it.”

J Balvin’s Colores surges 32-2 on the Top Latin Albums chart (dated April 4) after registering its first full week.

The album arrived at No. 32 on the March 28-dated chart from one day of activity, when it was released early on March 19 (instead of its previously announced March 20 street date).

“I was deciding last minute whether to release the album or not because of the situation,” J Balvin tells Billboard, referring to the global coronavirus pandemic. “I decided to release Colores because I felt the world needed it. I wanted to forget about the charts and being a competitive artist -- I wanted to release it from the heart. I am grateful and blessed that Colores is doing well on the charts and was the distraction the world needed right now.” 

Colores was released early to streaming services and digital retail on Thursday, March 19, at 7 p.m. ET via Universal Music Latino/UMLE, thus arriving on the tally from Thursday's digital album sales and only Thursday’s track equivalent albums (TEA) and streaming equivalent albums (SEA).

“Working with J is a mix between working with a brother and with one of the most important artists of my generation,” Sky Rompiendo, the album’s executive producer and Balvin’s longtime collaborator, tells Billboard. “This fourth album that we make together is a gathering of colleagues, songs and moods.”

Colores pushes to No. 2, behind only Bad Bunny's blockbuster YHLQMDLG album, with 24,000 in equivalent album units (up by  1,308%) earned in the week ending March 26, according to Nielsen Music/MRC Data. Of that sum, 3,000 were in album sales while the bulk of the remainder came from streaming activity.

Top Latin Albums ranks the most popular Latin albums of the week in the U.S. based on multi-metric consumption as measured in equivalent album units. Units comprise traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). Colores registered 21,000 SEA units in the week ending March 26. That equates to 29 million on-demand streams for the set’s tracks.

Second-largest Streaming Week of 2020 for a Latin Album: As Colores’ second week logged 29 million on-demand streams for the set’s tracks, it earns the second-largest streaming week of the year for a Latin album, trailing only Bad Bunny’s YHLQMDLG hearty 201.4 million on-demand streams in its debut week (March 14-dated list).

Third-most Simultaneous Titles of 2020 on Hot Latin Songs: With seven songs from Colores debuting on the Hot Latin Songs chart, which blends airplay, streaming data and digital sales, J Balvin has 12 titles in the same chart week (his seven debuts join five previously charting titles). He becomes just the second act with as many titles concurrently charting songs on the list in 2020. Bad Bunny placed 20 titles in three weeks (March 28, March 21 and March 14-dated charts) and 17 in the current chart week.

Out of Balvin’s 12 tracks on Hot Latin Songs, four rank in the chart’s top 10: “RITMO (Bad Boys For Life)” with The Black Eyed Peas at No. 1, “Morado” at No. 7, “Amarillo” at No. 8 and “Rojo,” which takes the week’s Greatest Gainer/ Streaming honors, at No. 10.

Let’s take a look at Balvin’s 12 titles on Hot Latin Songs:

Rank, Title, Artist (if other than Balvin)

1, “RITMO (Bad Boys For Life),” with The Black Eyed Peas
7, “Morado”
8, “Amarillo” (debut)
10, “Rojo”
19, “Blanco”
22, “Azul” (debut)
31, “Rosa” (debut)
36, “Negro” (debut)
38, “Gris” (debut)
39, “Medusa,” with Jhay Cortez and Anuel AA
43, “Verde,” with Sky (debut)
47, “Arcoiris,” with Mr. Eazi (debut)

Concurrently, Colores opens at No. 15 on the Billboard 200, his fourth chart entry, and bows at No. 2 on Latin Rhythm Albums.