The Weeknd’s new album After Hours is off to a hot start, according to industry forecasters. Those in the know suggest it could earn over 400,000 equivalent album units in the U.S. in the week ending March 26. That forecast could grow higher, as it is based off just two full days of activity. The set was released on March 20.
The Billboard 200 chart ranks the most popular albums of the week based on multi-metric consumption, which includes traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). The top 10 of the April 4-dated Billboard 200 chart (where After Hours will make its splashy debut) is scheduled to be revealed on Billboard’s website on Sunday, March 29.
After Hours has its eyes set on 2020’s current largest week for an album, registered by BTS’ Map of the Soul: 7, which launched with 422,000 units on the March 7-dated list, according to Nielsen Music/MRC Data. The Weeknd could snare a personal best week, as his largest frame was registered with Beauty Behind the Madness, which blasted in atop the list with 412,000 units (Sept. 19, 2015-dated chart).