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Bad Bunny Makes Latin History on Billboard Charts With New Album ‘YHLQMDLG’

Bad Bunny
Matt Winkelmeyer/Getty Images for Spotify

Bad Bunny performs onstage during the 2020 Spotify Awards at the Auditorio Nacional on March 5, 2020 in Mexico City, Mexico.

Bad Bunny lands a historic debut on the new Billboard 200 albums chart, as the Puerto Rican artist’s YHLQMDLG bows at No. 2 on the all-genre tally with 179,000 equivalent album units earned in the U.S. in the week ending March 5, according to Nielsen Music/MRC Data.

He scores the highest charting all-Spanish-language album ever, the biggest streaming week ever for a Latin album, and the largest week for a Latin title since Billboard began tracking albums by equivalent album units in December of 2014.

The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on multi-metric consumption as measured in equivalent album units. Units comprise album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). The new March 14-dated chart (where YHLQMDLG debuts at No. 2, and Lil Baby’s My Turn starts at No. 1, as earlier reported) will be posted in full on Billboard's website on March 10.

Of YHLQMDLG’s starting sum of 179,000 units, 142,000 are in SEA units (which translates to 201.4 million on-demand streams of the set’s songs in its first week), 35,000 are in album sales (assisted by more than 25 merchandise/album bundles sold via the artist’s website) and a little more than 1,000 are in TEA units. YHLQMDLG was released via Rimas late in the evening on Feb. 28 and is the second top 10 album for the artist. He previously reached No. 9 with Oasis (July 13, 2019), a collaborative set with J Balvin.

On the Top Latin Albums chart, YHLQMDLG debuts at No. 1, securing Bad Bunny his third leader, following Oasis and the solo Bad Bunny project X 100PRE.

Highest Charting All-Spanish-Language Album Ever: With YHLQMDLG’s arrival at No. 2 on the Billboard 200, Bad Bunny achieves the highest-charting all-Spanish-language album ever on the all-genre chart. (YHLQMDLG is performed almost entirely in Spanish, save for a smattering of English words; Its title is short for “Yo hago lo que me de la gana,” which essentially translates to “I do whatever I want.”)

Prior to YHLQMDLG, the highest rank logged for an all-Spanish-language effort was No. 4 by Mana’s Amar es Combatir (Sept. 9, 2006) and Shakira’s Fijación Oral: Vol. 1 (June 25, 2005). An honorable mention goes to Ricky Martin’s Música + Alma + Sexo, which hit No. 3 on Feb. 19, 2011. The 13-track album contains 11 Spanish recordings, and two English tracks.

The last mostly Spanish-language album to reach the top two on the Billboard 200 chart was Il Divo’s Ancora, which debuted at No. 1 on the Feb. 11, 2006-dated chart. Of Ancora’s 10 songs, seven were performed in Spanish. So far, only two mostly-Spanish albums have reached No. 1: Ancora and Selena’s Dreaming of You (Aug. 5, 1995). The latter 13-track album includes six tracks in Spanish, five in English, and two duets that blend English and Spanish.

Biggest Week for a Latin Release in Equivalent Album Units Earned: Further, YHLQMDLG nets the biggest week ever, in terms of equivalent album units, for a Latin release since Billboard began tracking titles by units in December of 2014. It beats the previous high, notched by the debut of Santana’s mostly-Spanish language effort Africa Speaks (57,000 units; June 22, 2019-dated chart). YHLQMDLG also tallies the largest week, in equivalent album units, for an all-Spanish language effort, trumping the opening week of Ozuna’s Aura (49,000 units; Sept. 8, 2018).

Largest Streaming Week Ever for a Latin Album: And, with 201.4 million on-demand streams generated by the songs on YHLQMDLG, the set additionally earns the biggest streaming week ever for a Latin album — even counting just audio streams alone. It wildly surpasses the record set by Ozuna’s Aura, which bowed with 53.2 million clicks (chart dated Sept. 8, 2018).

Bad Bunny has charted 14 songs on the all-genre Billboard Hot 100 chart (through the March 7-dated tally), including two top 10s: the No. 1 smash “I Like It” with Cardi B and J Balvin, and “MIA,” a No. 5 hit featuring Drake (both in 2018). Neither song is on the new album.


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