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Bad Bunny Aiming for Historic Chart Debut With New Album ‘YHLQMDLG’

bad Bunny
Ramona Rosales

Bad Bunny photographed on Jan. 26, 2019 at El Cortez Hotel & Casino in Las Vegas.

Bad Bunny is heading for a historic debut on the Billboard 200 chart with his new album YHLQMDLG. Forecasters suggest the set, which was released late in the evening on Feb. 28 via Rimas, could debut at No. 2 on next week’s Billboard 200 chart and earn between 125,000 and 145,000 equivalent album units in the week ending March 5. That would mark the biggest week for a Latin album, in units earned, since Billboard began tracking titles by equivalent album units in December 2014.

The Billboard 200 chart ranks the most popular albums of the week based on multi-metric consumption, which includes traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). The top 10 of the March 14-dated Billboard 200 chart (where YHLQMDLG could debut at No. 2) is scheduled to be revealed via Billboard’s website on Sunday, March 8.

Most of YHLQMDLG’s starting sum will be powered by streaming activity, with perhaps as much as 25,000 generated by album sales. Bad Bunny’s YHLQMDLG is profiting from merchandise/album bundle offers sold through his official webstore.

Further, YHLQMDLG will likely land the biggest streaming week ever for a Latin album, surpassing the record set by Ozuna’s Aura, which bowed with 53.2 million on-demand audio streams, according to Nielsen Music/MRC Data (chart dated Sept. 8, 2018).

Bad Bunny has charted two previous albums on the Billboard 200: Oasis (with J Balvin, No. 9) and X 100PRE (No. 11), both in 2019.

As earlier reported, Lil Baby’s new album My Turn will likely open at No. 1 on next week’s Billboard 200.


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