Chart Beat

Pop Smoke Earns First Solo Hot 100 Hit With 'Dior'

Pop Smoke
Griffin Lotz/Rolling Stone/Shutterstock

Pop Smoke photographed in Los Angeles on Feb. 6, 2020. 

The late Pop Smoke claims his first Billboard Hot 100 hit as the sole billed artist with “Dior,” which debuts at No. 49. The entrance stems from fans rallying around the rapper’s catalog in the wake of his death.“Dior” arrives largely thanks to a 12 million U.S. stream total in the week ending Feb. 20, according to Nielsen Music/MRC Data, up 105% from the prior week. The haul thrusts “Dior” onto the R&B/Hip-Hop Streaming Songs chart at No. 22 and the all-genre Streaming Songs list at No. 31.

Pop Smoke’s song catalog registered 70 million U.S. streams in the week ending Feb. 20, up 29% from the week prior. Within that window, his material garnered a 392% day-over-day increase on Feb. 19, the day of his death.

Before “Dior,” Pop Smoke first appeared on the Hot 100 through the collaboration “Gatti,” with JackBoys and Travis Scott, which debuted and peaked at No. 69 last month.

Pop Smoke, born Bashar Jackson, died at age 20 after he was shot during a home invasion on Feb. 19 in Los Angeles.

As “Dior” ignites on streaming, it too finds quick acceptance at radio. The track jumps 23-18 on Rap Airplay thanks to a 58% rally in audience in the week ending Feb. 23, while also powering 41-32 on the R&B/Hip-Hop Airplay list through up a 55% boost to 4.9 million in audience.

A third radio format is on the horizon as well, with “Dior” approaching the Rhythmic Songs airplay ranking. There, the single gains 88% in plays on monitored rhythmic stations in the tracking week.

“Dior” appears on the rapper’s Meet The Woo, V.2. The mixtape, released Feb. 7, debuted at No. 7 on the Billboard 200 for Pop Smoke’s first top 10 on the list. Though Woo, V.2 slides to No. 8 in its second frame on the list, the project earns the chart’s weekly Greatest Gainer honor for its 11% jump to 40,000 equivalent album units earned in the week ending Feb. 20.

Activity surrounding Pop Smoke’s catalog, including “Dior,” prompts his 73-37 surge on the Billboard Artist 100.