Chart Beat

Roddy Ricch's 'The Box' Unboxes Its First Radio No. 1s

Roddy Ricch
Jai Lennard

Roddy Ricch photographed on Jan. 31, 2020 at Outpost Studio in Brooklyn. 

Roddy Ricch’s streaming juggernaut “The Box” conquers its first radio rankings, with moves to No. 1 on the Rhythmic Songs and Mainstream R&B/Hip-Hop airplay charts dated Feb. 22.

“Box” bumps 3-1 on Rhythmic Songs thanks to a 16% surge in plays in the week ending Feb. 16, according to Nielsen Music/MRC Data. As it arrives at No. 1 its sixth week, “Box” wraps the fastest climb to the summit since Drake’s “In My Feelings” ascended in four weeks in August 2018.

In all, “Box” is only one of 32 songs -- among 383 No. 1s in the chart’s history -- to arrive at the top in six weeks or less.

“Box” marks Ricch’s second No. 1 on the Rhythmic Songs ranking, following a two-week stay with “Ballin’,” with Mustard, in December-January. The collaboration slides 6-8 on the latest Rhythmic Songs recap.

As “Box” takes over on Rhythmic radio, the smash single also lands in the winner’s circle on the Mainstream R&B/Hip-Hop airplay chart with a 4-1 jump. The track climbs through an 11% boost in plays in the week ending Feb. 16. With an identical six-week flight to No. 1, it completes the quickest sprint to the top since another streaming sensation, Lil Nas X’s “Old Town Road,” featuring Billy Ray Cyrus, finished a six-week dash last July.

Airplay gains push “Box” 15-13 on the all-genre Radio Songs chart and help the track secure the weekly Airplay Gainer designation on the Billboard Hot 100. There, “Box” wins a sixth term at No. 1.

“Box” looks to soon add another radio chart victory to its ledger, as it slinks 3-2 on R&B/Hip-Hop Airplay through an 8% boost to 27.8 million in audience in the week ending Feb. 16. The song trails only Chris Brown’s “No Guidance,” featuring Drake, which reigns for a historic 27th week.

Roddy Ricch nearly bookends the R&B/Hip-Hop Airplay list, as “High Fashion,” featuring Mustard, debuts at No. 50. Both “Box” and “Fashion” appear on Ricch’s debut studio album, Please Excuse Me for Being Antisocial, which leads the Billboard 200 for a fourth overall week and the Top R&B/Hip-Hop Albums rank for a seventh term.