Chart Beat

My Chemical Romance Preps the Biggest Tour of Their Career With Surge in Online Engagement

Pooneh Ghana.

My Chemical Romance perform at the Shrine Auditorium in Los Angeles on Dec. 20, 2019.

My Chemical Romance bounds onto the Bandsintown + Billboard Touring Indexes following the recent announcement of their North American reunion tour -- after years of speculation and anticipation. They catapult to No. 5 on the Global Top Artists ranking (from No. 36) and to No. 3 on the U.S. Top Artists ranking (from No. 30).

The Bandsintown + Billboard Index includes four new weekly charts: Global Top Artists, U.S. Top Artists, Global Rising Artists, and U.S. Rising Artists. The Top Artists rankings include all acts with 250,000 or more Bandsintown trackers, while the Rising Artists lists feature acts with 10,000-249,999 trackers.

These weekly rankings are based on percentage growth in overall engagement during a rolling month, including new trackers, ticket clicks, and event RSVPs (all four indices will update weekly, using data from the previous 30 days). Fans can become a “tracker” of their favorite artists on bandsintown.com by searching for any given act. All artist pages host a complete touring schedule, links to music and merchandise, and allows fans to post show reviews. Each individual show listing has options to click through to purchase a ticket link (ticket clicks) in addition to links to RSVP within Bandsintown, by selecting “interested” or “going.”

Having already surpassed the 2-million mark in total trackers on Bandsintown, MCR saw a small 1.27% increase in global trackers. The band’s vault toward the top of both Top Artists charts is thanks to triple-digit increases in event RSVPs (366%) and ticket clicks (311%).

The tour kicks off on Sept. 9 at Detroit’s Little Caesars Arena, running until the Oct. 11 finale at the T-Mobile Arena in Las Vegas. It is the band’s first full North American run in nine years and their first full tour in arenas.

According to figures reported to Billboard Boxscore, the band’s 2010-11 World Contamination Tour averaged $83,329 and 2,348 tickets per night in North America. But after years of silence, it appears the band’s legacy has grown exponentially: their Dec. 20, 2019 reunion performance at the Shrine Expo Hall in Los Angeles proved to be the biggest show of their career, grossing $1.45 million and paving the way for a sweep of domestic arenas this fall.