The K-pop stars now have 164 weeks at No. 1, besting Justin Bieber’s 163.
The Social 50 is powered by data tracked by music analytics company Next Big Sound and ranks the most popular artists on Facebook, Twitter, Instagram, YouTube and Wikipedia. The chart's methodology blends weekly additions of friends/fans/followers with artist page views and engagement. The chart's latest tracking week ended Jan. 30.
BTS crowns the latest Social 50 already with fairly significant accolades to its name prior to its latest record-breaking chart frame. Of its 173 weeks on the Social 50 since October 2016, all but nine have been spent at No. 1, and it’s stayed atop the ranking every week since the tally dated July 29, 2017, having already made it the first act in the Social 50’s nine-year history to rule for 100 straight weeks, 150 straight weeks and for an entire calendar year (2018 and 2019).