The 2020 Grammy Awards pushed immediate gains for the songs performed on the Jan. 26 live CBS broadcast, according to initial reports to Nielsen Music/MRC Data. Collectively, sales of the tunes performed on the show grew by 266% on Jan. 26, as compared to the previous day. Combined, the performed songs (including original and popularized versions of songs covered, but not including brand new-to-market tracks) sold 45,000 downloads the day of the show, up from 12,000 the day before.
Some of the most notable gainers were tallied by Blake Shelton’s “Nobody But You,” featuring Gwen Stefani (up 91% to 8,000; up from 4,000 on the day before), Camila Cabello’s “First Man” (up 740% to 5,000; up from a negligible sum), host Alicia Keys’ “Underdog” (up 787% to 3,000; up from a negligible sum), Jonas Brothers’ “What a Man Gotta Do” (up 166% to 4,000; up from 1,000), Lizzo’s “Truth Hurts” (up 107% to 3,000; up from 1,000), Billie Eilish’s “When the Party’s Over” (up 787% to 2,000 sold; up from a negligible figure), Tanya Tucker’s “Bring My Flowers Now” (up 411% to 2,000; up from a negligible total) and DJ Khaled’s “Higher,” featuring Nipsey Hussle and John Legend (up 9,044% to 1,000; up from a negligible total).
An all-star performance of Lil Nas X’s “Old Town Road” pumped a 217% gain for the tune, as it sold 4,000 downloads the day of the show (up from 1,000 on Jan. 25). On the Grammy Awards, Lil Nas X performed the song (the No. 1 Billboard Hot 100 hit of 2019, after it spent a record 19 weeks at No. 1) with Billy Ray Cyrus, Mason Ramsey, Diplo and BTS -- all of whom have joined Lil Nas X on previously released remixes of “Old Town Road.”