Chart Beat

Grammys Spur Sales Gains for Lil Nas X, Blake Shelton, Billie Eilish, Lizzo & More

Lil Nas X
Amanda Edwards/Getty Images

Lil Nas X, winner of Best Music Video and Best Pop Duo/Group Performance for "Old Town Road (feat. Billy Ray Cyrus)" and Album of the Year for his EP, 7 poses in the press room during the 62nd Annual GRAMMY Awards at Staples Center on Jan. 26, 2020 in Los Angeles. 

The 2020 Grammy Awards pushed immediate gains for the songs performed on the Jan. 26 live CBS broadcast, according to initial reports to Nielsen Music/MRC Data. Collectively, sales of the tunes performed on the show grew by 266% on Jan. 26, as compared to the previous day. Combined, the performed songs (including original and popularized versions of songs covered, but not including brand new-to-market tracks) sold 45,000 downloads the day of the show, up from 12,000 the day before.  

Some of the most notable gainers were tallied by Blake Shelton’s “Nobody But You,” featuring Gwen Stefani (up 91% to 8,000; up from 4,000 on the day before), Camila Cabello’s “First Man” (up 740% to 5,000; up from a negligible sum), host Alicia Keys’ “Underdog” (up 787% to 3,000; up from a negligible sum), Jonas Brothers’ “What a Man Gotta Do” (up 166% to 4,000; up from 1,000), Lizzo’s “Truth Hurts” (up 107% to 3,000; up from 1,000), Billie Eilish’s “When the Party’s Over” (up 787% to 2,000 sold; up from a negligible figure), Tanya Tucker’s “Bring My Flowers Now” (up 411% to 2,000; up from a negligible total) and DJ Khaled’s “Higher,” featuring Nipsey Hussle and John Legend (up 9,044% to 1,000; up from a negligible total).

An all-star performance of Lil Nas X’s “Old Town Road” pumped a 217% gain for the tune, as it sold 4,000 downloads the day of the show (up from 1,000 on Jan. 25). On the Grammy Awards, Lil Nas X performed the song (the No. 1 Billboard Hot 100 hit of 2019, after it spent a record 19 weeks at No. 1) with Billy Ray Cyrus, Mason Ramsey, Diplo and BTS -- all of whom have joined Lil Nas X on previously released remixes of “Old Town Road.”

All versions of “Old Town Road” are combined for sales and tracking purposes, so sales figures noted above blend Lil Nas X’s original solo release along with the various remixes featuring Cyrus, Young Thug and Ramsey, Diplo’s remix, and the Seoul Town Road Remix of the track featuring RM of BTS.

Plus, Lewis Capaldi’s “Someone You Loved” -- which was interpolated by Keys in a performance honoring the year in music and nominees -- landed a 248% increase to 5,000 sold, up from 1,000.

Eilish and her brother Finneas were the big winners of the evening, as they took home five Grammy Awards each. Eilish also made history as the first woman, and second artist ever, to win the top four categories: album of the year (for When We All Fall Asleep, Where Do We Go?), record of the year, song of the year (both for “Bad Guy”) and best new artist. In total, Eilish’s catalog of albums and songs sold 15,000 on Jan. 26 – up 109% compared to the 7,000 they sold on Jan. 25.

Eilish’s two albums (When We All Fall Asleep, and Don’t Smile at Me) sold a little more than 2,000 copies on Jan. 26 (up 46% from a little under 2,000 on the day previous), while her songs sold 13,000 downloads (up 127% from 6,000). Isolating just When We All Fall Asleep and “Bad Guy,” they posted gains of 54% (2,000 sold, up from 1,000) and 202% (4,000 sold, up from 1,000), respectively.