Grande eclipsed her previous personal record by a margin of 2:1.
In 2017, Ariana Grande expertly executed the global nine-month Dangerous Woman Tour, amounting to a $71.1 million gross from 75 reported shows. Two years later, on the back of two chart-topping albums, a string of hit singles, and a slew of awards buzz and critical acclaim, Grande has doubled her good fortune, wrapping The Sweetener World Tour with $146.4 million and 1.3 million tickets sold according to figures reported to Billboard Boxscore.
The Sweetener World Tour played 68 shows in North America, in addition 29 dates in Europe, all running from March 18 – December 22, 2019. Grande delivered $106.9 million in the U.S. and Canada, as opposed to $39.5 million in Europe, amounting to a 73% / 27% split. This break roughly matches that of the Dangerous Woman Tour, where her stateside earnings tripled the tour’s European grosses, at $33.2 million to $10.8 million.
While the North American dates on Grande’s 2019 tour sported a $118.54 average ticket compared to $92.52 in Europe, a quartet of international dates provided the trek’s best attendance figures, maxing out at 49,950 tickets sold from three shows at London’s O2 Arena on Aug. 17, 19-20. Thirteen engagements this year broke the 20,000 ticket barrier, up from six similarly packed engagements in 2017, and two in 2015. Meanwhile, 14 engagements grossed over $2 million, with ten hitting the $3 million mark.