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Streams of live DJ sets have long performed well on Billboard's Top Facebook Live Videos chart each month, so it's little surprise that one of them wraps as the biggest Facebook Live upload by a musician in 2019.
Dutch DJ/producer duo W&W's set from Tomorrowland 2019 crowns the first year-end ranking of the Top Facebook Live Videos chart, thanks in large part to 2.7 million views in its first seven days on Facebook, according to Shareablee.
Billboard's Top Facebook Live Videos chart is a monthly look at the widest-reaching and most-reacted-to videos posted by musicians on Facebook Live, as tracked by media analytics company Shareablee, on a month-to-month basis. Rankings are determined by a formula that blends reactions, comments, shares and first-seven-days views. For the year-end 2019 list, the top videos of the year are compared to one another using the same formula, using the tracking period of Dec. 1, 2018, through Nov. 30, 2019.
In addition to its 2.7 million views in the week following its July 20 premiere, W&W's Tomorrowland video received 88,000 reactions on Facebook, plus 17,000 shares and 12,000 comments. Interestingly, it's not the lead clip of the year in any of the chart's four metrics; rather, its cumulative total was high enough that, due to being among the best in most metrics, it emerges victorious for 2019.
W&W's upload crowned the July 2019 Top Facebook Live Videos survey on a chart dominated by Tomorrowland performances; in all, eight of the tally's 10 videos that month were from the Belgian EDM festival, held over two weekends (July 19-21 and July 26-28).
In fact, the No. 2 video of the year is from the same festival: Oliver Heldens' fest-opening July 19 set, which ranked at No. 2 on the July 2019 list behind W&W. Heldens' upload received the most reactions (122,000) of any Facebook Live video posted by a musician in 2019, and the clip was watched 1.7 million times in its first seven days.
One other Tomorrowland video, a July 21 post from Afrojack, makes the year-end chart (No. 7), while two other DJ sets also appear: Marshmello's Ultra Miami performance (No. 8) and Afrojack's Ultra Japan set (No. 9).
The top non-EDM festival video? Ana Barbara's rousing tribute to the then-recently deceased Jose Jose, which crowned the September 2019 chart. Her Sept. 28 upload features Barbara singing to the legendary singer, who had died earlier that day, at age 71. Its 2.8 million views in its first seven days mark the largest amount for any musician's Facebook Live upload in 2019.
Afrojack is joined by Yanni as the only two acts with more than one entry on the year-end list.
See the year-end top 10 below.
6. Guns N' Roses
5. Luke Bryan
3. Ana Barbara
2. Oliver Heldens
Since deleted; originally uploaded July 19 with the caption, "Streaming live from Tomorrowland 2019! --------"
Since deleted; originally uploaded July 20 with the caption, "W&W Live at Tomorrowland 2019! --"
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