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Juice WRLD's Music Streams Up 453% Following Death

Juice WRLD
Olivia Bee

Juice WRLD photographed on Feb. 13, 2019 in Los Angeles. 

Plus: His albums are aiming for the top 10 on the Billboard 200.

Following the death of Juice WRLD on Dec. 8, fans have been mourning by streaming his music, according to initial reports to Nielsen Music. On Dec. 8 and Dec. 9, the hip-hop artist’s catalog of songs garnered 115 million on-demand streams (audio and video combined) in the U.S. -- up 453% as compared to the two days previous (25 million on Dec. 6-7).

Among Juice WRLD’s top streaming songs after his death: his No. 2 Billboard Hot 100 hit single “Lucid Dreams” (18 million), “Bandit” with YoungBoy Never Broke Again (13 million on Dec. 8-9), “Legends” (13 million), “Robbery” (8 million) and “All Girls Are the Same” (8 million).

Further, it is expected that Juice WLRD’s two solo albums, Goodbye & Good Riddance and Death Race for Love, will vault back into the top 15 on next week’s Billboard 200 chart (dated Dec. 21).

Industry forecasters suggest Goodbye, which peaked at No. 4 in 2018, could re-enter the top 10 with around 65,000 equivalent album units earned in the week ending Dec. 12. As for Death Race, the former No. 1 set might jump back into the top 15 -- with a chance for the top 10 -- with around 50,000 units.

On the most recently published Billboard 200, dated Dec. 14, Goodbye ranked at No. 71 with 12,000 units earned in the week ending Dec. 5, according to Nielsen Music; while Death Race was No. 88 with 10,000 units.  

The Billboard 200 chart ranks the most popular albums of the week based on multi-metric consumption, which includes traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). The top 10 of the Dec. 21-dated Billboard 200 chart is scheduled to be revealed on Billboard’s websites on Sunday, Dec. 15.


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