Of A Love Letter to You 4’s total unit start of nearly 104,000, album sales comprise 14,000, TEA units equal 1,000 and SEA units total 88,000. (All numbers are rounded to the nearest thousand.) The set’s first week got a small bump from album sales generated by a concert ticket/album sale redemption offer with the artist’s upcoming tour (starting in January) and some merchandise/album bundles sold via his official website.
The majority of the new album’s units were powered by streaming activity, and its haul of 88,000 SEA units translates to 125.9 million on-demand audio streams for the album’s tracks during its first week. No surprise, the set was also the most streamed album of the week overall.
At No. 2 on the Billboard 200, Jason Aldean debuts with his new 9 album, starting with 83,000 equivalent album units earned. The bulk of the new studio effort’s bow was tallied via 68,000 in album sales. Like Trippie Redd, Aldean’s sales figure was goosed by a concert ticket/album sale redemption offer.
9 is the country star’s eighth top 10 album, and all of them have been consecutive. Aldean started his top 10 hot streak with 2007’s Relentless, which rose to No. 7. Amongst his top 10s are four No. 1s in a row: Night Train (2012), Old Boots, New Dirt (2014), They Don’t Know (2016) and Rearview Town (2018). Aldean’s only charting effort to miss the top 10 was his first entry, a self-titled set, which peaked at No. 37 in 2005.
The Frozen 2 soundtrack storms into the top 10, vaulting 15-3 in its second week on the list. The set earned 79,000 equivalent album units (up 214%), with 43,000 of that sum in album sales (up 133%). The album is basking in the glow of the film’s blockbuster grosses in U.S. theaters since its debut on Nov. 21.
The new film is the sequel to the 2014’s Frozen, which saw its soundtrack spend a whopping 13 weeks at No. 1 on the Billboard 200 chart (back when it was an album sales-only ranking), the most for a soundtrack this century. The first Frozen soundtrack finished 2014 as the second-biggest selling album of that year in the U.S., and the No. 1 album on the year-end Billboard 200 chart.
Back on the new Billboard 200, Post Malone’s former No. 1 Hollywood’s Bleeding dips 3-4 with 73,000 equivalent album units earned (up 6%).
Another former No. 1, Billie Eilish’s When We All Fall Asleep, Where Do We Go?, bolts 9-5 with 52,000 units (up 52%). The set’s rise is owed largely to the $15 sale pricing of the album’s vinyl edition at both Walmart and Target during the tracking week. In total, the album -- across all formats, including CD, download and vinyl LP -- sold 27,000 copies, with a gain of 180%, and most of those sales were on wax. In terms of pure vinyl LP sales, it moved a whopping 20,000 copies (up 345%) -- the second-largest sales week of 2019 for a vinyl LP (trailing only the 25,000-copy debut of The Raconteurs’ Help Us Stranger).
Taylor Swift’s former No. 1 Lover falls 4-6 on the Billboard 200 with 51,000 equivalent album units (down 10%).
Coldplay collects its seventh top 10 album with the debut of its new studio effort Everyday Life at No. 7. The set launches with 48,000 equivalent album units earned, with 36,000 of that sum in album sales. The band first visited the Billboard 200 chart nearly 19 years ago, when the group’s debut full-length studio set, Parachutes, bowed on the tally dated Dec. 30, 2000 at No. 189. Parachutes eventually climbed to a peak of No. 51 on March 17, 2001. Since then, all seven of Coldplay’s subsequent full-length studio efforts, including the new album, have debuted in the top 10 (including four No. 1s).
The fourth and final debut in the top 10 is YNW Melly’s Melly vs. Melvin, which bows at No. 8 with 43,000 equivalent album units (with just 1,000 of that sum in album sales). It’s the first top 10 for the rapper, who is currently in jail after being charged with two counts of first-degree murder earlier in 2019.
Closing out the new top 10 are Luke Combs’ previous No. 1, What You See Is What You Get, which falls 5-9 with 41,000 equivalent album units (down 25%), and Summer Walker’s Over It, which slips 7-10 with 39,000 units (down 7%).