Chart Beat

2019 AMAs Drives 108% Sales Gain for Taylor Swift, Dua Lipa, Post Malone & More

Taylor Swift American Music Awards
Jeff Kravitz/AMA2019/FilmMagic for dcp

Taylor Swift performs onstage during the 2019 American Music Awards at Microsoft Theater on Nov. 24, 2019 in Los Angeles.

Acts ranging from Post Malone and Shania Twain to Kesha and Thomas Rhett saw big sales gains in wake of the 2019 American Music Awards, according to initial reports to Nielsen Music.

Collectively, the songs performed on the Nov. 24 ABC TV broadcast garnered a 108% gain in sales of digital downloads on Nov. 24-26, as compared to the three days prior to the show (Nov. 21-23). In total, the performed songs sold 84,000 on Nov. 24-26 versus 40,000 on Nov. 21-23.

Some of the most notable gainers among the tunes that took the stage on Nov. 23: Post Malone’s “Take What You Want,” featuring Ozzy Osbourne and Travis Scott (10,000 sold on Nov. 24-26; up 220% as compared to 3,000 sold Nov. 21-23), Taylor Swift’s “Lover” (10,000; up 69% versus 6,000), Post Malone’s “Circles” (10,000; up 47% versus 7,000), Selena Gomez’s “Lose You To Love Me” (8,000; up 55% versus 5,000) and Shawn Mendes and Camila Cabello’s “Señorita” (5,000; up 79% versus 3,000).

Other big increases were earned by: Dua Lipa’s “Don’t Start Now” (4,000; up 109% versus 2,000), Jonas Brothers’ “Only Human” (5,000; up 79% versus 3,000), Kesha’s “Raising Hell,” featuring Big Freedia (3,000; up 225% versus 1,000), Halsey’s “Graveyard” (4,000; up 59% versus 3,000), Thomas Rhett’s “Look What God Gave Her” (1,000; up 388% versus a negligible figure), Toni Braxton’s “Un-Break My Heart” (1,000; up 930% versus a negligible sum) and Shania Twain’s “Man! I Feel Like a Woman!” (1,000; up 582% versus a negligible sum).

“Man! I Feel Like a Woman!” was performed as part of a show-closing medley by Twain, which also included three other key Twain hits: “You’re Still the One,” “Any Man of Mine” and “That Don’t Impress Me Much.” Collectively, the four tracks sold 2,000 downloads on Nov. 24-26, which marked a 370% sales gain as compared to the negligible sales total for the four tracks on Nov. 21-23.

Twain’s medley wasn’t the only performance that combined at least three different songs, as Taylor Swift treated the show to a six-song medley featuring her current hit “Lover,” along with “The Man,” “Love Story,” “I Knew You Were Trouble,” “Blank Space” and “Shake It Off.” Combined, the six songs sold 12,000 downloads on Nov. 24-26 – a gain of 82% as compared to the 6,000 sold on Nov. 21-23.

News on streaming gains for the performed songs will be announced in the coming days.

dick clark productions, producer of the American Music Awards, is owned by Valence Media, which also owns Billboard.

American Music Awards 2019